Humfrid
Search. Give them more than a profile when they search your name.
For independent advisors and consultants
Your expertise. Your clients. Booked direct.
Your own website, so the people who hear your name from a past client can see how you work and book an intro call, not just find a directory profile. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my advisory practice. My name is …” to (205) 401-4440.
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Humfrid
Today 8:12 PM
Dana Morris, executive coach. My site still shows my old title.
Let’s fix it. Who do you coach, and what do they come to you for?
Leaders in their first big role. Transitions, mostly.
Here’s a first look. Tell me what to change.
Dana MorrisExecutive coach
Coaching for leaders in their first big role.
Day 190
A referral gives them your name. Your site earns the conversation.
Referred clients still check you before they reach out. What they find should match what they were told.
AI answers. Founders and boards ask AI who to talk to. Your site is one source it can read.
The link you send. No hesitating before you send it: it says what you do now.
When they look you up, they find what they were told.
As easy as texting. Because it is.
- Dana Morris
Step 1
Text us your name. A few questions, and we build your website.
- looks right
Step 2
You see it first. Usually ready within the hour. It goes live on your own web address when you say so.
- add a new engagement, no names
Step 3
Text the changes you want. Your website, kept current from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
A new engagement, a talk, a new service. Your site keeps up. Text a change the way you’d tell an assistant, and we make it.
add a new engagement, no namesupdate my biographyadd the panel next monthchange my calendar link
Your website stays current. No logins.
Humfrid
Today 7:55 AM
add the founders panel I’m on next month
Done. It’s under Speaking with the date. Want a line about it on your homepage?
yes
Dana MorrisBook an introduction
Speaking: leading your former peers
Book an introductionEverything in one place
Credibility, kept current. Handled for you.
A website made around you
Your experience, your services and how you work, on your own web address.
Bookings
People book an introduction call on your site, at times you choose.
SEO & GEO
Found on Google and in AI answers when a referral looks you up.
CRM
Text a note after a call. Every introduction remembered, with a reminder when to follow up.
Content planning
Posts planned around your clients’ year. We text you an idea before each one.
Articles and posts
Your thinking, published from a voice note or a few lines you text.
A Friday report
What changed on your website this week, texted to you every Friday. No logging in.
Discreet by design
Your work, without your clients’ names. Anything comes off with one text.
Made for how you work.
We never use templates, only inspiration. Your website will be as unique as your business.
Maren AshdownCoachingWritingAboutExecutive coaching · Boston & by video
For leaders in a bigger job than the last one.
Book a 20-minute intro callEastern time
- Mon10
- Tue11
- Wed12
- Thu13
- Fri14
- 9:00
- 11:30
- 2:00
- 4:30
Executive coach
- BrandvoldApproachNotesContact
Independent counsel to CEOs and boardsBy referral · Since 2009
The call a CEO makes before the board meeting.
Two decades as an operating CEO and board chair. Now a confidential second opinion for the people in the room.
- 01First-time CEOs, in their first two years
- 02Boards through a succession
- 03Founders handing over the company
- Request an introduction→
CEO and board advisor
AdvisoryTransactionsContactAshcombe & ValeWhen it’s time to sell the company you built.
Sell-side advice for founder-owned businesses.
Recently advised
- Specialty foodsSold to a strategic buyer
- Industrial servicesSold to a family office
- Regional logisticsRecapitalized
M&A advisor
- PlumblineServicesPricingAbout
Fractional CFO · Series A to C
Know your runway to the week.
Forecasts, board packs and fundraising models for founders who have outgrown the spreadsheet.
Book a finance reviewSample board pack
Fractional CFO
Pricing and growth for B2B softwareNo. 41 · November
Rafael QuistEssaysAdvisoryAboutWork with me
Essay · 9 min read
Why your best customers pay the least.
Recent
- 01The discount that ate the margin7 min
- 02Pricing pages are written for the wrong reader5 min
- 03When to stop selling to startups8 min
Your emailSubscribe
Strategy consultant
- hollis.ServicesClientsAbout
Fractional head of people · Austin & remote
People ops for teams of 20 to 200.
Hiring plans, pay bands and manager training, in place before you need a full-time HR lead.
Book a people auditSoftware · Clinics · Restaurant groups
HR consultant
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For an advisor who wants a site that backs the introduction and books the first call, all by text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a practice that wants its thinking published every month and every introduction followed up.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Made from your texts. Not from a brief.
| What | Humfrid | A web designer |
|---|---|---|
| Time to a website | Usually within the hour | 10 days to 8 weeks |
| Changes after launch | A text, any time | A monthly care plan, or a request |
| The words | From your texts | A brief, then their draft |
- No contract
- Cancel by text
- Your web address is yours
- Free to start
Questions? Answers.
Most of my work comes by referral. Why a website?
Because referred clients look you up first. The site’s job is to confirm what they heard and make the next step easy.
Can I describe my work without naming clients?
Yes. Engagements can be described by industry and result. Anything can change by text.
Is this for financial advisors?
Not for registered investment advisers or brokers, who work under their own marketing rules. It’s for fractional executives, coaches, consultants and business brokers who decide their own website.
Can it show testimonials?
Yes, real ones you have permission to use, attributed the way your client agrees, often by role.
Who builds the website?
Humfrid, our AI assistant, builds it from your texts, and our team is a text away.
Do I need a computer?
No. Everything happens by text, from your phone. No app, no password, no login.
What does it cost to start?
Nothing. It’s free to start: text us your name and what you want. You’ll know the price before you pay.
I already have a website. What happens to it?
We build you a new one. If you own your web address, it can point to the new site, and you keep or close the old one when you’re ready.
What if I want to leave?
Text us to cancel. There’s no fee to leave, and your web address is yours to take with you.
Your services, thinking and calls. One text away.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my advisory practice. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my advisory practice. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.