Humfrid
A professional website
Designed for your business and written for you, from a few texts. Change anything, anytime.
For custom cake makers
Your cakes. Your orders. Deposit paid.
Launch a website for your cake business and keep it current from the kitchen. Take orders and deposits online. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my cake business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my cake business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.
Humfrid
Today 6:10 AM
Butter & Bloom Cakes, Charleston
Got it! What you bake, prices and pickup?
6 inch from $85, tiered weddings from $450, cookies $48/dozen. pickup mt pleasant, deliver to venues
Here’s your new website.
Butter & Bloom
Cakes worth the occasion.
Order a cakelooks great
You’re live 🎉
Made for the way you bake.
We never use templates, only inspiration. Your website will be as unique as your business.
Wedding cakes
Decorated cookies
Cupcake boxes
Gluten-free bakery
Sourdough micro-bakery
Macaron gift boxes
Sugar-flower cake studio
Kids’ birthday cakes
Holiday pies & cookie tins
Your orders. Not a thread of DMs.
| What | Humfrid | Orders by DM |
|---|---|---|
| Taking an order | A form with the date, size, flavors and a deposit | Twelve messages to get the date |
| Deposits | Paid online when they order | A payment request, chased by DM |
| On Google | Your own website and web address | An old post, or nothing |
| Your menu and prices | Always current, one text away | A photo from last spring |
| Lead times and pickup | On the page, before they ask | Explained again every time |
| Who owns it | Your own web address, in your name | An account, on someone else’s rules |
As easy as texting. Because it is.
- Butter & Bloom Cakes
Step 1
Text us your business name. A few quick questions, and we build your website.
- looks great
Step 2
You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.
- closed thanksgiving week
Step 3
Text the changes you want. Website and posts, all from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
Closed Thanksgiving week, pumpkin spice added, three weeks’ notice in December. Your website keeps up with your oven. Text a change the way you’d tell a friend, and we make it.
Closed Thanksgiving week.Add a pumpkin spice cake.Three weeks’ notice in December.Add cupcake boxes.
Your website stays current. No logins.
Humfrid
Today 9:30 PM
closed thanksgiving week, no orders
Done. Your order form says so, and skips those dates.
add pumpkin spice, 6 inch $90
Added to your cakes page, with the fall flavors.
make it look more modern
Rise & Shine BakesOrder a cake
Sourdough Saturdays. Order by Thursday.
Order for SaturdayEverything in one place
More orders. Fewer DMs. Handled for you.
Reviews
More five-star reviews, and a reply written for every one.
SEO & GEO
Found on Google, Maps and ChatGPT, with a page for each of your main services.
CRM
Text a note after a call. Every client is remembered, with a reminder when to follow up.
Content planning
Posts planned around your busy seasons. We text you an idea before each one.
Articles and posts
Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.
Orders
Customers order a cake right from your website, with a deposit, for pickup days you choose.
Payments
Get paid online when they book, with a receipt sent for you.
Local reach
The groups, events and directories where your customers gather, watched for you, with the words to post there.
A Friday report
What changed on your website this week, texted to you every Friday at 5 PM. No logging in.
Be the baker they find.
A guest at the party asks who made the cake, then searches your name. Make sure they find you, with an order form, not a DM.
Google and Maps. People search for custom cakes near them. Your profile and reviews decide who they order from.
ChatGPT. More people ask AI who to order from. We help you become the baker AI recommends.
Referrals, too. A guest at the party asks who made the cake. They still look you up before they order.
When people search, they find you. Not an old post.
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For a business that wants a great website that takes bookings and payments, all handled with a quick text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Questions? Answers.
I take orders by DM and text already. Why do I need a website?
Because every order starts with someone looking you up. A guest at the party asks who made the cake, searches your name, and lands on your cakes, your prices, your lead times and an order form with a deposit. The order comes to you by text, like now, with everything you need already in it.
I bake from home. Can I still take online orders and deposits?
Yes. Your website takes an order request and a deposit online, and you confirm by text. Your pickup days, your lead time and what’s on your cottage food label go right on the page, so people order the way you work. Nothing goes live without your OK.
Do I need a computer?
No. We build your website by text, and you change it by text. Photos and voice notes work too.
What happens if I cancel?
Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.
Who’s behind Humfrid?
Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.
I already have a domain. Can I use it?
Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.
Everyone at the party wants your cake. Let them order it.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my cake business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my cake business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.