Humfrid
A professional website
Designed for your business and written for you, from a few texts. Change anything, anytime.
For estate sale companies
Your sales. Your buyers. Posted by text.
Launch a website for your estate sale business and post every sale from the house. Book consultations and build your buyer list. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my estate sale business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my estate sale business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.
Humfrid
Today 8:05 AM
Linden Estate Sales, Richmond
Got it! What you do, how you charge and where?
estate sales 35% commission, downsizing, cleanouts. free consults. richmond, henrico, chesterfield
Here’s your new website.
Linden
This weekend: the Fan, Fri–Sun, 9–3.
See the salelooks great
You’re live 🎉
Made for the way you run a sale.
We never use templates, only inspiration. Your website will be as unique as your business.
Auction house
Downsizing and senior moves
Mid-century estates
Farm and equipment auctions
Online estate sales
Luxury estates
Cleanouts and buyouts
Personal property appraisals
Consignment and estate sales
Your buyers. Not the listing site’s.
| What | Humfrid | Only an estate sale listing |
|---|---|---|
| Families who hire you | See your process, reviews and past sales | See a listing next to other companies |
| Buyers | Follow you from sale to sale | Follow the listing site |
| Posting a sale | One text with photos | A form on a computer |
| On Google | Your own website and web address | A company page on someone else’s site |
| Your email list | Yours, built from every sale | Often the site’s |
| Leaving | Cancel by text, anytime | Your sale history stays behind |
As easy as texting. Because it is.
- Linden Estate Sales
Step 1
Text us your business name. A few quick questions, and we build your website.
- looks great
Step 2
You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.
- new sale this weekend
Step 3
Text the changes you want. Website and posts, all from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
A new sale this weekend, half off Sunday, sixty photos. Your website keeps up with every sale. Text a change the way you’d tell a friend, and we make it.
New sale this weekend in the Fan.Half off on Sunday.Add the 60 photos I sent.Booking consultations for January.
Your website stays current. No logins.
Humfrid
Today 7:15 AM
new sale fri-sun, 2214 monument ave, 9-3. 40 photos coming
Done. It’s on your upcoming sales, with a map and the photos.
half off everything sunday
Added to the sale page and this week’s email to your buyers.
make it look more modern
Hartwell Auction HouseBook a consultation
Fine and decorative arts, every second Saturday.
See the catalogEverything in one place
More families. More buyers. Handled for you.
Reviews
More five-star reviews, and a reply written for every one.
SEO & GEO
Found on Google, Maps and ChatGPT, with a page for each of your main services.
CRM
Text a note after a call. Every client is remembered, with a reminder when to follow up.
Content planning
Posts planned around your busy seasons. We text you an idea before each one.
Articles and posts
Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.
Consultations
Families book a consultation right from your website, at times you choose.
Payments
Get paid online when they book, with a receipt sent for you.
Local reach
The groups, events and directories where your customers gather, watched for you, with the words to post there.
A Friday report
What changed on your website this week, texted to you every Friday at 5 PM. No logging in.
Be the company they call.
A family searches for help with a parent’s house. Make sure they find you, your reviews and a way to book a consultation.
Google and Maps. Families search for an estate sale company near them. Your profile and reviews decide who they call.
ChatGPT. More families ask AI who to trust with a parent’s house. We help you become the company AI recommends.
Referrals, too. A senior community or an attorney gives families your name. They still look you up before they call.
When families search, they find you. Not a listing site.
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For a business that wants a great website that takes bookings and payments, all handled with a quick text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Questions? Answers.
I list every sale on an estate sale site. Why do I need my own website?
Because the families who hire you look you up first, and the buyers who loved your last sale want the next one. Your website shows how you run a sale, what families say, and every upcoming sale with photos, so buyers follow you, not the listing site. Keep listing there too.
I’m in a house pricing all week. When would I post a sale?
From the house, in one text. Send the address, the dates and twenty photos, and your next sale is on your website within the hour, with a map and the hours. “Half off Sunday” is one more text. There’s no app, no login and no computer.
Do I need a computer?
No. We build your website by text, and you change it by text. Photos and voice notes work too.
What happens if I cancel?
Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.
Who’s behind Humfrid?
Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.
I already have a domain. Can I use it?
Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.
Every sale brings new buyers. Keep them coming back.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my estate sale business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my estate sale business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.