Beauty campaigns · close-ups · film
Makeup built for a 100mm lens.
Gloss Studio, Miami: GLOSS
Beauty campaign day $3,000Inquire →
02 / Campaigns
Ten looks.
Two inches from the lens.
A few recent days on set, shot by the photographers we love working with. Every one went out with the skin the model walked in with.
- 01
Cherry glossLip campaign · Wynwood · March
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02 Hot pink, three coatsGloss launch · Miami Beach · May
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03 Neon wingLiner launch · Wynwood · June
- 04
Glitter tearFragrance, holiday · Little Haiti · October
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05 Gold leafBody oil · Key Biscayne · February
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06 Chrome pinkNail and lip · Brickell · August
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07 Bronze, wetSun care · Miami Beach · April
- 08
Glass skinSerum campaign · Design District · January
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09 Lacquer redLip lacquer · Wynwood · November
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10 DewFace mist · Coconut Grove · July
03 / Close-ups
The lens sees everything.
So do we.
- 01The edge
Every lip line is cleaned with a pointed swab and checked through the macro before the first frame. Corners are where retouching budgets go to die.
- 02The shine
Gloss goes on in three thin coats, never one thick one, so it reads as glass and not jelly. It holds its edge for forty minutes under the strobes.
- 03The skin
Texture stays. We fill nothing the retoucher would have to rebuild, and the pores you see in the file are the model’s own.
In the kit
- Forty-one lip brushes, two of them a single hair wide
- A dentist’s mirror for the corners
- Glycerin and water, mixed on set for sweat on cue
- Gold leaf, chrome powder, loose glitter in six sizes
- A portable 5x loupe for the lash line
04 / Film
120 frames
a second.
Slow motion finds every flaw a still forgives. On film days Yara works from the eyeline, not the monitor: gloss that never strings, sweat only when the board says sweat, and a touch-up between every take.
05 / Rates
Rates. The beauty campaign day is $3,000
The beauty campaign day. All in, kit included.
Check the dayBeauty campaign dayUp to 10 hours on set, up to four looks, the full kit
$3,000Half dayUp to 5 hours, up to two looks
$1,800Film dayCommercials and motion, up to 12 hours, through the last take
$3,500Look-dev dayAt the Wynwood studio before the shoot: we build and test the looks on your model
$900AssistantFor four or more faces, or body and hands
$650 / dayOvertimeAfter 10 hours (12 on film days)
$350 / hour
06 / Yara
I learned lips
in a nail salon
in Hialeah.
My tía ran it, and I grew up at the front desk. By fourteen I was doing the clients’ lips while their nails dried, and by sixteen half the quinceañeras on our street came to me first. I learned that a lip line is a nail line: clean, sharp, and nobody notices it until it’s wrong.
At twenty-two I talked my way onto a beauty set in South Beach as the person who holds the reflector. I held it for three years, standing two feet from a 100mm macro, and I watched what it did to makeup that looked perfect from across the room. It found every brush hair. That is where Gloss started: makeup built for the lens, not the room.
I opened the studio in Wynwood in 2017. Nine years and more than three hundred campaign days later, I still check every corner in a dentist’s mirror before the first frame.
Yara
- 300+campaign days
- 9 yrson set in Miami
- 100mmthe lens it’s built for
Since 2017
- 22skin care campaigns
- 14lip launches
- 9nail collections
- 6fragrance houses
- 5sun care lines
- 3music videos
For skin care brands out of Seoul and Los Angeles, two fragrance houses in Paris, swimwear and sun care labels here at home, and the occasional music video at 3 AM.
07 / Crews
What crews say
“She checks the lip line in the macro before I do. In four years I have never retouched a corner.”
Dario M.Photographer“Nine hours of gloss at 120 frames a second and it never strung once.”
Celine A.Director, gloss launch“Call time 5 AM, first frame at 5:40. Yara is the reason the day held.”
Tomás R.Producer, Brickell
08 / Studio
Wynwood. And your set.
Look-dev and test days happen at the studio in Wynwood: a black cyc, two strobes and the macro. Campaign and film days happen wherever you shoot. No travel fee in Miami-Dade, $150 for Broward and Palm Beach, and anywhere you fly us, travel days at half rate.
09 / Questions
Before you book.
What does the $3,000 day include?
Up to 10 hours on set, one artist, up to four looks and the whole kit: every lip, lash, glitter and leaf. Overtime is $350 an hour after that, and an assistant is $650 for the day.
Do you do weddings?
No. Gloss is built for the lens, and a wedding needs a different artist: one who will hug your mother. We are happy to send you to a friend who does it beautifully.
Can you match a product’s shade on camera?
Yes, and it is what the look-dev day is for. We swatch on your model under your lighting, shoot it through a macro and send the files before the campaign day, so the client signs off once.
Hair and nails?
We work with a hair stylist and a nail artist we trust and can book them for you, or we slot in with your own team.
Do you travel?
Miami-Dade has no travel fee. Broward and Palm Beach are $150. Anywhere else: flights and a hotel, and travel days at half rate.
How do I hold a day, and what if it moves?
Pick the day below and pay 25% to hold it. The rest is due on the shoot day. Move it with 72 hours’ notice and the deposit moves with you.
10 / Book
Hold the day.
25% holds it. Yara texts you within the day for the brief, the products and the moodboard.
- 1Service
- 2Date
- 3Details
This is an example website made by Humfrid, so nothing was booked and no card was charged. On a real one, the deposit is paid right here and the date is yours. Get a website like this