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Studio Hue: color and campaign makeup by Inez Calderon, Los Angeles

CampaignsColorLos Angeles

  • Red on cobalt: a campaign look by Studio Hue 01 Red on cobalt
  • Cobalt liner: a campaign look by Studio Hue 02 Cobalt liner
  • Pink, worn high: a campaign look by Studio Hue 03 Pink, worn high
  • Brushes and a red lipstick on yellow 04 The kit

    Campaign day rate$2,500Check availability →

CampaignsMusic videosKey artColor testsEvery skin toneArts District, LA

Work / 2024–2026

Loud color.
Calm skin.

Every look below was shot on the color it was built for. Color only reads loud on skin that looks like skin, so that part comes first.

  • A yellow wing, nothing else, sneaker campaign, Arts District, March

    01Sneaker campaignArts District · MarchA yellow wing, nothing else

  • Tangerine lid to the brow, sunglasses lookbook, Venice, April

    02Sunglasses lookbookVenice · AprilTangerine lid to the brow

  • Lime lashes, mascara film, Burbank, January

    03Mascara filmBurbank · JanuaryLime lashes

  • Two-tone lip, album cover, Echo Park, February

    04Album coverEcho Park · FebruaryTwo-tone lip

  • Pink, swept to the temple, hair-care launch, Hollywood, May

    05Hair-care launchHollywood · MayPink, swept to the temple

  • One orange band, menswear campaign, Downtown, October

    06Menswear campaignDowntown · OctoberOne orange band

  • Cobalt lip, orange lip, soda billboards, Arts District, June

    07Soda billboardsArts District · JuneCobalt lip, orange lip

  • Red on cobalt, lip campaign, Studio Hue, August

    08Lip campaignStudio Hue · AugustRed on cobalt

  • Pink, worn high, streaming key art, Culver City, September

    09Streaming key artCulver City · SeptemberPink, worn high

Rates / 2027

Booked by the day.
Priced on one card.

The rate covers the day on set, the full kit and the color work the week before. No kit fee and no usage fees, ever, however long the campaign runs.

  • Hue 01

    Campaign day

    $2,500per day

    • 10 hours on set
    • Key artist and full kit
    • Colors mixed and tested the week before
    • Up to five looks

  • Hue 02

    Half day

    $1,400up to 5 hours

    • Covers, inserts and cutdowns
    • One color story
    • Touch-ups until wrap

  • Hue 03

    Music video

    $1,800per day

    • 12 hours, night shoots welcome
    • Up to four looks
    • Glitter, gloss and body color

  • Hue 04

    Color test

    $4503 hours, at the studio

    • Three looks shot on our seamless
    • Tested on three skin tones
    • Comes off the day rate if you book within 30 days

First assistant $650 a day · Overtime $250 an hour after 10 · Studio day $600 · No kit fee, no usage fees · 30% holds the day

Inez Calderon, the makeup artist behind Studio Hue, in a cobalt boilersuit against orange
Inez, on her favorite orange

The artist

Hi, I’m Inez.

My dad painted signs in Highland Park for thirty-one years. I learned color in his shop, mixing enamel in coffee cans.

He taught me the one rule I still work by: orange next to blue gets louder than either one alone. Every summer I painted the backgrounds of taco truck menus and tire shop windows, and he made me redo them until the color read from across Figueroa.

My first set was a music video in an empty swimming pool in Van Nuys in 2013, with forty dollars of drugstore pigment and a glue gun. Twelve years of music videos, sneaker drops and soda billboards later, I opened Studio Hue in an Arts District warehouse so color tests could happen in real light, on real seamless.

I’m a licensed esthetician first, so skin comes before color, every time. Then I pick one color and commit. Color is a decision, not a mood.

  • 12years on set
  • 340+campaign days
  • 3skin tones every color is tested on

On set

A campaign day, on one call sheet.

Inez, seen from behind, touching up a model in front of a cobalt seamless on a campaign set
  1. Call

    Inez and the kit in. Station built, every color for the day already mixed from the test.

  2. First face

    Skin first, always. Prep, tint, and nothing shiny that isn’t meant to be.

  3. First look on camera

    We judge the color on the monitor, under your strobes, never in the mirror.

  4. Look change

    Wipe, reset, the next color on in under 25 minutes.

  5. Lunch

    Everything is sealed, so nothing slides under the lights.

  6. The loud one

    The boldest look goes last, so it never stains the quiet ones.

  7. Wrap

    You get the color notes and swatches, so a reshoot matches to the shade.

Inez’s hands mixing an orange cream pigment on a steel palette Pans of orange, lime, yellow, pink and cobalt pigment in a grid on cobalt paper

−7 daysThe week beforeInez mixes every color for the day from the test, labels it by look and skin tone, and brings it pre-mixed. Nothing is guessed on set.

Credits and words

Producers book her back.

Most of Inez’s days are second and third bookings from the same producers, photographers and art directors. Three of them, in their own words.

  • “The client changed the palette at 2 PM. Inez had a new face on camera by 2:40.”

    Dana R. Producer · sneaker campaign

  • “The orange on her lip matched the can. Under strobes. I still don’t know how.”

    Marcus T. Art director · soda billboards

  • “She shows up with every color pre-mixed and an instant photo of each look. Our fastest day all year.”

    Priya S. Photographer · Silver Lake
Selected credits
2026A sneaker brandSpring campaign, 6 looks
2026A sodaSummer billboards
2026A hair-care lineGlobal launch film
2025A streaming seriesSeason key art
2025An indie pop recordAlbum cover and two videos
2025A sunglasses labelLookbook
2024A mascaraProduct film, 14 shades of lash

The studio

Four rolls of color, always up.

Studio Hue is a ground-floor warehouse in the Arts District, near the river. Color tests and small shoots happen here; campaign days happen wherever you shoot, anywhere in LA County at no extra cost. Free parking for crew in our lot, and the address comes with your call sheet.

The Studio Hue studio: cobalt, orange, lime and yellow seamless rolls, a makeup chair and a lit mirror
© OpenStreetMap contributors
Studio Hue · Arts District, Los Angeles Tests and studio days here. On set anywhere in LA County. Open the map

Questions

Before you send the call sheet.

01What does the day rate cover?

Ten hours on set, Inez as key artist, the full kit and the color work the week before. No kit fee and no usage fees. After ten hours it’s $250 an hour.

02Can you match our brand color?

Send the hex code, a chip or the product. Inez mixes it, tests it on three skin tones under strobes and sends you the photos before the shoot.

03Does color work on every skin tone?

Yes, but not the same mix. Cobalt on deep skin and cobalt on fair skin are two different recipes, and every look is tested on both before it reaches set.

04Do you do hair too?

Inez is makeup only. She works with two hair stylists she trusts and can book them with the day.

05Do you travel?

Anywhere in LA County at no extra cost. Palm Springs, Joshua Tree and Santa Barbara are a travel day at half rate. Further than that, ask.

06Can we shoot at the studio?

Yes. Four seamless rolls are always up (cobalt, orange, lime and yellow) and small shoots of up to six people fit. Studio days are $600 on top of the rate.

07How do I hold a day?

Pick it below and pay 30% of the rate. The day is yours, and the deposit comes off the invoice.

Book

Check the day. Hold it with 30%.

Campaign weeks fill a month or two ahead, and spring is the busiest. Pick your day and Inez texts you within the hour on a weekday, with questions about the palette.

  • $2,500 campaign day · $750 holds it
  • $1,800 music video · $540 holds it
  • $1,400 half day · $420 holds it
  • $450 color test · $135 holds it
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