Humfrid
01Repairs
02State inspection
03TiresGoogle and Maps. People search for a shop near them. Your reviews and your history decide who they call.
For family businesses
Built over generations. Online in a day.
A website as good as the name your family built. Found on Google, Maps and ChatGPT. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for our family business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for our family business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.
Humfrid
Today 6:52 AM
Kessler & Sons Auto, Lancaster
Got it! Services, hours and since when?
repairs, PA inspection, tires. mon–sat 7–5. dad opened it in 1986, my boys work here now
Here’s your new website.
KKessler & Sons Auto
Three generations. One name.
Call the shopdad would love this
You’re live 🎉
Be the name they find.
Your customers send their friends your way. Those friends still look you up before they call.
ChatGPT. More people ask AI who to hire. We help you become the business AI recommends.
Referrals, too. A neighbor gives them your name. They still look you up before they call.
When people look you up, they find you. Not just a pin on a map.
As easy as texting. Because it is.
- Kessler & Sons Auto
Step 1
Text us your business name. A few quick questions, and we build your website.
- dad would love this
Step 2
You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.
- add our 40th anniversary
Step 3
Text the changes you want. Website and posts, all from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
An anniversary, a new truck, the next generation. Your website keeps up. Text a change the way you’d tell a friend, and we make it.
Add our 40th anniversary.Put the boys on the team page.Show my ASE certification.Make it look more modern.
Your website stays current. No logins.
Humfrid
Today 7:05 AM
add a page for our 40th anniversary
Done. It’s on your website.
show our ASE certs and inspection station number
Added to every page, right under your phone number.
make it look more modern
Brennan & DaughtersCall the shop
Roofs done right since 1991.
Free inspectionEverything in one place
More calls. Every review answered. Handled for you.
A professional website
Designed for your business and written for you, from a few texts. Change anything, anytime.
Reviews
More five-star reviews, and a reply written for every one.
SEO & GEO
Found on Google, Maps and ChatGPT, with a page for each of your main services.
CRM
Text a note after a call. Every client is remembered, with a reminder when to follow up.
Content planning
Posts planned around your busy seasons. We text you an idea before each one.
Articles and posts
Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.
Bookings
Customers book a drop-off right from your website, at times you choose.
Payments
Get paid online when they book, with a receipt sent for you.
Monthly plan
Your goals and next steps kept for you, with check-ins until they’re done.
Local reach
The groups, events and directories where your customers gather, watched for you, with the words to post there.
A Friday report
What changed on your website this week, texted to you every Friday at 5 PM. No logging in.
Team collaboration
Your whole team in one group chat with Humfrid. New bookings go to whoever takes them, and everyone stays in the loop.
Made for the work you’ve always done.
We never use templates, only inspiration. Your website will be as unique as your business.
- Kessler & Sons AutoAboutServicesContactOpen now
Three generations. One name.
Call the shopEst. 1986 · Lancaster
Auto repairExample
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Built by hand.Since 1974.
See our work
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right.
Since 1979.- Since1979
- Trucks6
- Reviews412
Family-owned · three generations
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Wired right since 1988.
Request a visit
- Licensed
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Yoder & Sons BuildersAboutServicesContactEst. 1983Homes built to last.
Now building · Lititz
The Miller home
4 bd2,600 sq ftDone by May
Start your buildHome builderExample
- Green Brothers LawnAboutServicesContactQuote
Lawns the neighbors notice.
Since 1995Weekly mowingGet a free quote
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Brennan & DaughtersAboutServicesContactCall1991
Mom started it. Her daughters still climb the ladders.
Free inspectionRoofingExample
Lindqvist & SonAboutServicesContactMenuCabinets made by hand, like Dad taught me.
Book a visitCabinetmakerExample
- Walsh Heating & AirAboutServicesContactMenu
Warm winters since 1983.
Book a tune-up
Heating & airExample
- Kowalski TowingAboutServicesContact24/7
On the road since 1985.
Call for a tow
TowingExample
- Hoffman’s HardwareAboutServicesContactSince 1958
Your hardware store since 1958.
Open
7a–6p- Keys cut
- Paint mixed
Hardware storeExample
Russo & Sons PaintingAboutServicesContactQuotePainting Akron since 1982.
Get a free quotePaintingExample
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For a business that wants a great website that takes bookings and payments, all handled with a quick text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Your name. Not just a pin on a map.
| What | Humfrid | Just a Google listing |
|---|---|---|
| Your story | The year, the family, the crew, told your way | A category and your hours |
| Your work | A gallery from the photos you text | Whatever photos people upload |
| Your web address | Your own .com, in your name | A link to your listing |
| AI answers | GEO + AEO for ChatGPT and others | Only what your listing says |
| Reviews | A reply written for every one | Often left unanswered |
| Cost | From $25 a month | Free, but it’s all people see |
Questions? Answers.
We’ve run on referrals for 30 years. Why do we need a website?
Because every referral looks you up first. A neighbor gives them your name, they search for it, and they find your reviews, your license and how long you’ve been at it, with a way to call you. Your website makes sure the name your family built is what they find.
I’m handing the business to my kids. Is this for them or for me?
Both. There’s no app and no computer, so it works for whoever runs the shop. You text the history once: who started it, the year, the old trucks. The next generation texts the new jobs and changes. Nothing goes live without an OK.
Do I need a computer?
No. We build your website by text, and you change it by text. Photos and voice notes work too.
What happens if I cancel?
Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.
Who’s behind Humfrid?
Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.
How does this bring in calls?
Most people find a local pro on Google. We help you set up your Google Business Profile and keep it complete: we write your posts and review replies, and you post them. Your website lists your services and the towns you cover, and your Friday report shows what changed each week. No one can promise a ranking, and we won’t.
Do I keep my phone number?
Yes. Your website and Google Business Profile show your number, and calls come straight to you like they always have.
Will you text me all the time?
No. You hear from us about your next step, a post idea or your Friday report, or when something happens on your website. If you don’t answer, we stop. No sales texts, ever.
What if I don’t like what you wrote?
Text back what to change. We fix it before anything goes live.
I already have a domain. Can I use it?
Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.
Your name took decades to build. Make sure people find it.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for our family business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for our family business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.