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For family offices

Your family office, online. Live in 30 minutes.

Where founders, co-investors and partners find you, and reach you. A website as distinguished as the family behind it, kept current with a text.

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Humfrid

Today 6:30 PM

Calder Reach, a family office in Greenwich. Founders can’t find us online.
Let’s fix that. What do you invest in, and how should founders reach you?
Founder-owned companies. Founders pitch us every Thursday.
Here’s a first look. Tell me what to change.

CRCalder Reach

Patient capital for companies built to last.

1962Today
Calder Reachcalderreach.com

As easy as texting. Because it is.

  1. Calder Reach

    Step 1

    Text us your name. A few questions, and we build your website.

  2. looks right

    Step 2

    You see it first. Ready in about 30 minutes. It goes live on your own web address when you say so.

  3. add the hartwell acquisition

    Step 3

    Text the changes you want. Your website, kept current from your phone.

Meet the website you’ll finally keep updated.

No app to learn. No password to forget. Just text it.

Change anything. Anytime.

A new investment, a new hire, a change in what you look for. Your site keeps up. Text a change the way you’d tell an assistant, and we make it.

add the hartwell acquisitiontake my name off the team pagewe’re hiring an analystupdate what we look for

Your website stays current. No logins.

Humfrid

Today 11:05 AM

add the hartwell acquisition, no figures
Done. It’s under Our companies with a line on what they make. Want it on the homepage too?
yes
Calder ReachBring us a company

Hartwell Precision joins us

Our companies
Your website · updatedcalderreach.com/companies

Everything in one place

Found, reached and kept current. Handled for you.

A website made around you

What you invest in, your events, your team and one clear way to reach you, on your own web address.

Bookings

Founders book a pitch slot or a seat at your next event, in the times you choose. Every booking texts you.

CRM

Text a note after the salon. Humfrid remembers every founder you met and reminds you when to follow up, so “raising in March” becomes your next deal.

Team collaboration

Your partners in one group chat with Humfrid. New pitches and events go to whoever takes them, and everyone stays in the loop.

Articles and posts

A new investment, a portfolio company’s news or last week’s event, posted from a few lines and the photos you text.

SEO & GEO

Found on Google and in AI answers when founders, co-investors and partners look you up.

A Friday report

What changed on your website this week, texted to you every Friday. No logging in.

Content planning

Posts planned around your events and your portfolio. We text you an idea before each one.

Made for how you work.

We never use templates, only inspiration. Your website will be as unique as your business.

  • Larkspur Row

    The private investment office of one family.
    Since 1974.

    By introduction only

    [email protected]

    Boston·Palm Beach

    Single-family office, by introduction

  • Thornbury HallCapitalCriteriaCompaniesPrinciplesBring us a company

    Family capital · Direct investing

    We buy good companies and keep them.

    One family’s capital, invested directly in founder-owned businesses. No fund, no exit date.

    Revenue$10–100MEBITDA$2–15M
    OwnershipFounder- and family-ownedHold periodIndefinite
    RegionMidwest and SoutheastSectorsIndustrial, services

    Direct investing

  • Sawtooth HoldingsLandStewardshipContact

    Bozeman, Montana · Est. 1911

    Stewards of working land since 1911.

    Four generations owning ranches, timber and water for the long run, and working them well.

    • 01Cattle ranchesMontana · Wyoming
    • 02Working timberIdaho · Oregon
    • 03Water rightsHeld with the land

    Bring us a property

    Land and real assets

  • StrandvikInvestBolagOm ossKontaktSV / EN

    Långsiktigt ägande

    Long-term owners of Nordic companies.

    A family holding company in Stockholm, owning and developing companies over generations.

    Our companiesOwner since

    • Norrhamn VerkstadPrecision engineering1987
    • Alvik TräTimber and sawmills1994
    • Lindö LogistikPort logistics2008
    • Bergsund HusResidential property2016

    Family holding company, Stockholm

  • fieldhousePortfolioApproachTeamFounders: write to us

    Climate · Industrial software · Materials

    Patient capital for hard companies.

    The venture arm of a family office. One family’s money, no fund clock, so we can wait for the work to pay off.

    • First checks$250k–$3M
    • StageSeed to Series B
    • Fund lifeNone
    • tessel
    • ORBITAL/GRID
    • Kilnworks
    • muon.
    • Brightwater
    • HALYARD

    Venture and growth investing

  • A multi-generational family officeMayfair, London

    Marchmont PartnersThe officeLettersCareers

    The annual letter · 2026

    What a hundred years of owning things has taught us about patience.

    Our chair writes once a year to the family, our partners and the companies we own. This year: on waiting, and on when not to.

    Read the letter

    We’re hiring

    Investment associateLondon · Full time

    Multi-generational office, London

Simple prices. No surprises.

Free to start. No setup fee, and one simple monthly price.

Pro

$25/mo.

$299 billed annually

For an office that wants a site worthy of the family, what you invest in and how to reach you, kept current with a quick text.

Get started
  • Website – custom built for you
  • Domain – your own .com, in your name, included
  • Updates – by text, included
  • Usage – about 85 texts and 5 website updates a month
  • Setup – an extra month of credits to build your website
  • Blog – articles and posts from the photos you text
  • Booking – accept and manage online bookings, all by text
  • Payments – accept online payments and deposits (Stripe fee + 1.5%)
  • SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
  • Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For an office that wants every introduction followed up, its news written for it every month and the whole team on one thread.

Get started
  • Everything in Pro
  • Usage – about 700 texts and 40 website updates a month
  • Content planning – what to post and when, around your busy seasons, written for you
  • Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
  • CRM – every client remembered, and a reminder when to follow up
  • Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
  • Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
  • Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
  • Premium support – priority help from our team, by text
  • Cancel by text
  • No setup fee
  • No charge per lead

Compare plans and find yours

Institutional polish. Without the agency.

WhatHumfridA web agency
To startNothing upfrontOften $10,000 to $35,000 to build
Time to a websiteAbout 30 minutesOften 8 to 10 weeks
ChangesIncluded, by textOften billed by the hour
  • No contract
  • Cancel by text
  • Your web address is yours
  • Free to start

Questions? Answers.

We keep a low profile. Why have a website?

Founders, bankers, co-investors and candidates look you up before they reply. If they find only a filing or an old article, they guess. A short site says who you are, what you invest in and how to reach a person, and nothing more.

Will it name our family?

Only if you tell us to. Many family offices go by the office’s name alone. Family names, holdings and figures stay off unless you send them, and anything comes off with one text.

We’re a single-family office. What can our site say?

What the family invests in, how it invests and how to bring it an opportunity. Under the SEC’s family office rule, a single-family office doesn’t hold itself out to the public as an investment adviser, so your site talks about the family’s own capital, not services for outside clients. Your counsel has the last word, and nothing goes live until you say so.

Is this for multi-family offices?

It’s made for single-family offices and their investing teams. If your office is a registered investment adviser, your marketing follows the SEC’s marketing rule, so have your compliance officer approve the site before it goes live. You decide when it does.

How do founders reach us?

Your site says what you look for and how to reach you. Founders book a pitch slot or a seat at your next event in the times you choose, every booking texts you, and Humfrid remembers every founder.

Is there a setup fee?

No. Neither plan has a setup fee. Cancel by text, and your web address stays yours.

Who builds the website?

Humfrid, our AI assistant, builds it from your texts, and he’s always just a text away.

Do I need a computer?

No. Everything happens by text, from your phone. No app, no password, no login.

What does it cost to start?

Nothing. It’s free to start: text us your name and what you want. You’ll know the price before you pay.

I already have a website. What happens to it?

We build you a new one. If you own your web address, it can point to the new site, and you keep or close the old one when you’re ready.

What if I want to leave?

Text us to cancel. There’s no fee to leave, and your web address is yours to take with you.

Your next founder will look you up. Be live in 30 minutes.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.