For fishing guides

Your trips. Your anglers. Booked direct.

Launch a website for your guide business and keep it current from the boat. Take bookings and deposits. All by text.

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Today 5:52 AM

Tidewater Charters, Islamorada

Got it! What trips, prices and where from?

half day backcountry $650, full day $950, offshore. islamorada, key largo, flamingo

Here’s your new website.

Tidewater

The backcountry,
at first light.

Check dates

Tidewater Charterstidewatercharters.com

looks great

You’re live 🎉

Made for the way you guide.

We never use templates, only inspiration. Your website will be as unique as your business.

tidewatercharters.com
Tidewater ChartersTripsRatesReviewsBook

24°55′ N · 80°38′ W · Islamorada
The backcountry,
at first light.
Check dates
Open this week · May

M10
T11
W12
T13
F14
S15
S16

$650Half day · flats
$950 full day
$200 holds a date
Backcountry charter
ledgerunnersportfishing.com
LedgeRunnerThe boatRatesCatch logBook the boat

Venice, Louisiana · 36′ center console

Past the
ledge.

Yellowfin, wahoo and mahi off the rigs. Fuel, bait, tackle and ice are on the boat; you bring lunch and a hat.

Lines in at 5:30 am
Boat rates2027 season

Half day5 hours · the rigs$750
Three-quarter8 hours · the ledge$1,100
Full day10 hours · tuna grounds$1,400

Whole boat, up to 6. $300 deposit holds it.
Offshore sportfishing
cutbankfly.com
Cutbank Fly Co.RiversTripsJournalBook a float

Madison · Gallatin · Yellowstone

Drift the Madison.

Float and wade trips, April to October. Flies and lunch on us.
Book a floatJune 2027

Full-day float2 anglers · 8 hours$900
Half-day wade1–2 anglers · 4 hours$550

DateSat 19 JunAnglers2Hold the date

$200 deposit now, the rest at the ramp.
Brown, back in the riverMadison, below the lake
Fly-fishing guide
marshlightoutfitters.com
Marsh LightOutfitters
Stuttgart, ArkansasPit blinds · Flooded timber · Dogs welcome
The blindsSeasonLodgingBook a blind

Season opens
Nov 9.

NovemberOpenBooked

S
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$300a gun, pit blind for four.
$300 deposit holds the blind.
Duck-hunting outfitter
Tatlow Narrows LodgeThe lakeCabinsPackagesGetting hereReserve

Lake trout · Rainbows · Grayling · May to September

Three nights
on the narrows.

Eleven cabins, one lake, no road in. The floatplane picks you up Thursday and brings you back Sunday with the cooler full.

The opener · Thu 20 – Sun 23 May · 2 cabins left
3 nights · 2 guided days
Lakeside cabin · All meals · Boat, motor and guide · Floatplane from Smithers

$2,400a guest, two to a cabin
Reserve$300 deposit a guest

Fishing lodge
lowtidekayak.com
Low TideTripsThe flatsGearBook a morning

Charleston, South CarolinaRedfish on the flats, no motor

Kayak fishing · Guided

Paddle out
at dawn.

Four quiet hours on the flats. Kayak, rod and lures are ours; the redfish, with luck, are yours.
Dawn patrol5:45 am · 4 hours

Sat 5 Jun
Sun 6 Jun
Sat 12 Jun

$225a paddler
2 to 4 paddlers
Save my seat

$150 holds the morning for your group.
Kayak fishing guide
First CastTripsWhat to bringPhotosBook a trip

Destin, Florida · Family half days

Their first fish.

Calm water, short runs and a captain who knows when it is snack time. Life jackets in every kid size, grandparents welcome.

Pick a half dayUp to 6 aboard

Morning7 to 11 amAfternoon1 to 5 pm

$550the boat, 4 hours
rods and bait included
Book the morning

$150 deposit · the rest on the dock

His first bass · 2 lb
Kids under 6fish free

Family charter
silverkingflats.com
Silver King FlatsTarponThe passFlyTake a date

Boca Grande Pass · Tarpon season

7dates left
in May.

The silver king runs the pass for six weeks. Full days only, two anglers, fly or live bait.
May 20277 open · 24 booked

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$1,200full day on the pass
$300 holds a dateTake a date
Tarpon specialist
northwindcharters.com
Northwind ChartersTripsThe boatReportsBook

Ludington, Michigan · Lake Michigan
Kings off the
Ludington pierheads.
What's running

King salmonJul – Sep
SteelheadJun – Aug
Lake troutMay – Oct
CohoAug – Sep

Up to 6 aboard. Tackle, bait and fish cleaning included.
Trips2027

6 hoursMornings, 6 am$650
8 hoursMorning or afternoon$900
10 hoursThe long day$1,100

$200 deposit holds the boatBalance at the dock
Book a morning
Great Lakes salmon charter
nightbitebass.com
Night Bite Bass Co.TripsReportsLake mapHold a date

Shasta Lake, California · Bass trips

Fish the
night bite.

On the water before the sun and after it. Electronics, rods and the baits that are working are already on the boat.

31tournament top tens
since 2019
Hold your dateSat 17 Jul

Night bite7 pm – 1 am · Jun to Aug$600
Tournament prepFull day · your boat or ours$900
Half dayBlast-off to 11 am$550

$150 depositRest after the trip
Hold Sat 17
Bass and night-fishing guide

Your anglers. Not the booking site’s.

What	Humfrid	A charter booking site
Per trip	No cut of your price (online payments: card fees + 1.5%)	Usually a cut of every trip
Deposits	Paid online when they book, to you	Often paid out after the trip
Your client list	Yours	Often stays with the site
Rebooking	Straight with you, by text	Through the site
On Google	Your own website and web address	A listing next to other captains
Leaving	Cancel by text, anytime	Your reviews often stay behind

As easy as texting. Because it is.

Tidewater Charters
Step 1

Text us your business name. A few quick questions, and we build your website.
looks great
Step 2

You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.
booked solid in may
Step 3

Text the changes you want. Website and posts, all from your phone.

Meet the website you’ll finally keep updated.

No app to learn. No password to forget. Just text it.

Change anything. Anytime.

Tarpon are in, booked through May, a new sunset cruise. Your website keeps up with your season. Text a change the way you’d tell a friend, and we make it.

Booked solid through May.Tarpon are in.Add a sunset cruise.Raise the full day to $1,000.

Your website stays current. No logins.

Humfrid

Today 6:04 AM

tarpon are in, open dates june 3 and 4

Done. It’s on your website.

add a 2 hour sunset cruise, $350

Added to your trips page, with a book button.

make it look more modern

Marsh Light OutfittersCheck dates

Duck season opens Nov 9.

Book a blind

Your new look · previewmarshlightoutfitters.com

Everything in one place

More trips. Your own client list. Handled for you.

A professional website

Designed for your business and written for you, from a few texts. Change anything, anytime.

Reviews

More five-star reviews, and a reply written for every one.

SEO & GEO

Found on Google, Maps and ChatGPT, with a page for each of your main services.

CRM

Text a note after a call. Every client is remembered, with a reminder when to follow up.

Content planning

Posts planned around your busy seasons. We text you an idea before each one.

Articles and posts

Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.

Bookings

Anglers book a trip right from your website, with a deposit, on dates you choose.

Payments

Get paid online when they book, with a receipt sent for you.

Local reach

The groups, events and directories where your customers gather, watched for you, with the words to post there.

A Friday report

What changed on your website this week, texted to you every Friday at 5 PM. No logging in.

Be the captain they find.

Anglers search for a charter where they’re headed, weeks before the trip. Make sure they find you, ready to book.

Google and Maps. Anglers search for a charter where they’re headed. Your profile and reviews decide who they book.

ChatGPT. More people ask AI who to book. We help you become the captain AI recommends.

Referrals, too. A client tells a buddy about the trip. He still looks you up before he books.

When anglers search, they find you. Not a booking site.

Simple prices. No surprises.

Free to start. No setup fee, and one simple monthly price.

Pro

$25/mo.

$299 billed annually

For a business that wants a great website that takes bookings and payments, all handled with a quick text.

Get started

Website – custom built for you
Domain – your own .com, in your name, included
Updates – by text, included
Usage – about 85 texts and 5 website updates a month
Setup – an extra month of credits to build your website
Blog – articles and posts from the photos you text
Booking – accept and manage online bookings, all by text
Payments – accept online payments and deposits (Stripe fee + 1.5%)
SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.

Get started

Everything in Pro
Usage – about 700 texts and 40 website updates a month
Content planning – what to post and when, around your busy seasons, written for you
Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
CRM – every client remembered, and a reminder when to follow up
Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
Premium support – priority help from our team, by text

Cancel by text
No setup fee
No charge per lead

Compare plans and find yours

Questions? Answers.

I get trips through a charter booking site. Can I keep it?

Yes, keep it as long as you like. Your website gives anglers a way to book you directly: a text, a call or your own booking link, with a deposit paid online. Your repeat clients can move over at their own pace, and every trip booked direct is one no site takes a cut of.

I’m on the water all day. When would I update a website?

From the boat, in one text. “Booked solid through May”, “tarpon are in”, a photo of today’s catch with “put this up”. We make the change and reply when it’s live. There’s no app, no login and no computer, so your website keeps up with your season from the dock.

Do I need a computer?

No. We build your website by text, and you change it by text. Photos and voice notes work too.

What happens if I cancel?

Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.

Who’s behind Humfrid?

Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.

I already have a domain. Can I use it?

Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.

Your anglers want to book you again. Make it easy.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.