For golf instructors

Your lessons. Your students. No app taking a cut.

Your own website, so golfers book you directly and stay your students. Found on Google, Maps and ChatGPT. All by text.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.

Humfrid

Today 6:15 AM

True Line Golf, Scottsdale
Got it! Lessons, prices and where you teach?
private $110/hr, short game clinics, playing lessons. desert ridge range, 7 days
Here’s your new website.
looks great
You’re live 🎉

Be the instructor they find.

Golfers search for lessons near them. Make sure they find you, not an app that lists you next to everyone else.

Google and Maps. Golfers search for lessons near them. Your profile and reviews decide who they book.

ChatGPT. More people ask AI who to hire. We help you become the business AI recommends.

Referrals, too. A playing partner gives them your name. They still look you up before they book.

When golfers search, they find you. Not a lesson app.

As easy as texting. Because it is.

  1. True Line Golf

    Step 1

    Text us your business name. A few quick questions, and we build your website.

  2. looks great

    Step 2

    You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.

  3. add junior camp

    Step 3

    Text the changes you want. Website and posts, all from your phone.

Meet the website you’ll finally keep updated.

No app to learn. No password to forget. Just text it.

Change anything. Anytime.

New clinic, new prices, junior camp. Your website keeps up with your season. Text a change the way you’d tell a friend, and we make it.

Add a junior camp page.Update my prices for spring.Show my certification.Add a short-game clinic on Saturdays.

Your website stays current. No logins.

Humfrid

Today 6:40 AM

add junior camp, june to august
Done. It’s on your website.
show my certification
Added to every page, right under your phone number.
make it look more modern

Everything in one place

More lessons. Your own student list. Handled for you.

A professional website

Designed for your business and written for you, from a few texts. Change anything, anytime.

Reviews

More five-star reviews, and a reply written for every one.

SEO & GEO

Found on Google, Maps and ChatGPT, with a page for each of your main services.

CRM

Text a note after a call. Every client is remembered, with a reminder when to follow up.

Content planning

Posts planned around your busy seasons. We text you an idea before each one.

Articles and posts

Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.

Bookings

Golfers book lessons right from your website, at times you choose.

Payments

Get paid online when they book, with a receipt sent for you.

Monthly plan

Your goals and next steps kept for you, with check-ins until they’re done.

Local reach

The groups, events and directories where your customers gather, watched for you, with the words to post there.

A Friday report

What changed on your website this week, texted to you every Friday at 5 PM. No logging in.

Team collaboration

Your whole team in one group chat with Humfrid. New bookings go to whoever takes them, and everyone stays in the loop.

Made for the way you teach.

We never use templates, only inspiration. Your website will be as unique as your business.

  • Ryan Hale GolfBooking this week

    Lessons that lower your score.

    Book a lessonBook direct · No app fee

    Private instructorExample

  • Pinecrest Golf ClubEst. 1962

    Course · Range · Leagues

    Your course.Your Saturday.

    Golf clubExample

  • Short Game LabScottsdale

    Up &
    down.
    Always.

    • Lesson$110
    • Clinic$45
    • Video$50

    Book direct · no app fee

    Short-game schoolExample

  • Little SwingersMenu

    Where kids fall in love with golf.

    Book a free trial
    • Ages 5–12
    • Clubs provided

    Junior golfExample

  • Desert Ridge GolfTee times

    Your tee time is waiting.

    Open today · 18 holes

    $65

    Cart includedRangeTwilight rates

    Book a tee time

    Public courseExample

  • Fairway FriendsJoin

    Golf, minus the pressure.

    Ladies onlyAll levelsGrab a spot

    Ladies’ clinicsExample

  • Fit GolfCall

    1 HR

    Clubs fitted to your swing in an hour.

    Book a fitting

    Club fittingExample

  • Ember & Oak GolfMenu

    Playing lessons on the course you love.

    This week

    Bunkers · wedges · course strategy
    Book a round

    Playing lessonsExample

  • Fresh Start GolfMenu

    Never too late to start.

    First lesson half off

    Adult beginnersExample

  • Topline Golf AcademyJuniors 12–18

    College-ready by senior year.

    Book an evaluation

    High-performance academyExample

  • Camp BirdieDay camp

    Summer camp, all day long.

    June
    to Aug
    • Ages 6–16
    • Lunch included

    Summer campExample

  • TrueRoll GreensQuote

    A putting green in your backyard.

    Get a free quote

    Putting greensExample

  • Night RangeFridays

    Friday night.
    At the range.

    Book a bay

    Driving rangeExample

Simple prices. No surprises.

Free to start. No setup fee, and one simple monthly price.

Pro

$25/mo.

$299 billed annually

For a business that wants a great website that takes bookings and payments, all handled with a quick text.

Get started
  • Website – custom built for you
  • Domain – your own .com, in your name, included
  • Updates – by text, included
  • Usage – about 85 texts and 5 website updates a month
  • Setup – an extra month of credits to build your website
  • Blog – articles and posts from the photos you text
  • Booking – accept and manage online bookings, all by text
  • Payments – accept online payments and deposits (Stripe fee + 1.5%)
  • SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
  • Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.

Get started
  • Everything in Pro
  • Usage – about 700 texts and 40 website updates a month
  • Content planning – what to post and when, around your busy seasons, written for you
  • Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
  • CRM – every client remembered, and a reminder when to follow up
  • Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
  • Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
  • Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
  • Premium support – priority help from our team, by text
  • Cancel by text
  • No setup fee
  • No charge per lead

Compare plans and find yours

Your students. Not the app’s.

WhatHumfridA lesson app
Per lessonNo cut of your price (online payments: card fees + 1.5%)Usually a cut of every lesson
Your student listYoursOften stays with the app
RebookingStraight with you, by textThrough the app
On GoogleYour own website and web addressA profile next to other instructors
CostFrom $25 a monthGrows with every lesson you teach
LeavingCancel by text, anytimeYour reviews often stay behind

Questions? Answers.

I already use a lesson app. Can I keep it?

Yes, keep it as long as you like. Your website gives golfers a way to book you directly: a text, a call or your own booking link. Your regulars can move over at their own pace, and every lesson booked direct is one no app takes a cut of.

Who owns my student list?

You do. Golfers reach you on your website, your phone and your own web address, so the relationship is yours. If you ever leave us, your web address goes with you.

Do I need a computer?

No. We build your website by text, and you change it by text. Photos and voice notes work too.

What happens if I cancel?

Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.

Who’s behind Humfrid?

Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.

How does this bring in calls?

Most people find a local pro on Google. We help you set up your Google Business Profile and keep it complete: we write your posts and review replies, and you post them. Your website lists your services and the towns you cover, and your Friday report shows what changed each week. No one can promise a ranking, and we won’t.

Most of my work comes from referrals. Is this for me?

Yes. People who hear your name from a friend, a neighbor or Nextdoor still look you up before they call. Your website and Google Business Profile are what they find, with your reviews, your license and your past work.

Do I keep my phone number?

Yes. Your website and Google Business Profile show your number, and calls come straight to you like they always have.

Will you text me all the time?

No. You hear from us about your next step, a post idea or your Friday report, or when something happens on your website. If you don’t answer, we stop. No sales texts, ever.

What if I don’t like what you wrote?

Text back what to change. We fix it before anything goes live.

I already have a domain. Can I use it?

Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.

Keep every dollar of every lesson. Start with a text.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.