Humfrid
Search. When a referred client searches your studio, show them your projects at their best.
For interior designers and architects
Your rooms. Your clients. Hired direct.
Your own website, so the people who walk into a room you designed can find you and book a consultation directly, not through a directory that sells your leads to other designers. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my design studio. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my design studio. My name is …” to (205) 401-4440.
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Humfrid
Today 6:15 PM
Studio Marlowe, interiors. Our site doesn’t show our work.
Let’s show it. Send me three projects you love and a line on how you work.
Residential. Prewar apartments mostly.
Here’s a first look. Tell me what to change.
Studio MarloweSheet 01
Rooms that feel like the people in them.See projects →
Most new clients come by referral.
Then they look you up, to see your work.
Instagram. You already post your work. Text the same photos and your projects page keeps up.
Referrals. Clients, realtors and builders pass your name on. Give them a link worth sending.
When clients search, they find your work. Not a directory.
As easy as texting. Because it is.
- Studio Marlowe
Step 1
Text us your name. A few questions, and we build your website.
- looks right
Step 2
You see it first. Usually ready within the hour. It goes live on your own web address when you say so.
- add the farmhouse project
Step 3
Text the changes you want. Your website, kept current from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
A finished project, a press feature, a new service. Your site keeps up. Text a change the way you’d tell an assistant, and we make it.
add the farmhouse projectadd our new press featureupdate the process pagewe’re booking spring
Your website stays current. No logins.
Humfrid
Today 2:10 PM
new project: the farmhouse, photos attached
Done. Want to call it “A Hudson Valley Farmhouse” rather than the client’s name?
yes
Studio MarloweSee projects
A Hudson Valley Farmhouse
See the projectEverything in one place
Your portfolio, kept current. Handled for you.
A website made around you
Projects, process and press on your own web address, laid out around your work.
SEO & GEO
Found on Google, Maps and ChatGPT when clients look for a designer near them.
Content planning
Posts planned around your projects and the seasons. We text you an idea before each one.
CRM
Text a note after a consultation. Every client remembered, with a reminder when to follow up.
Articles and posts
A finished project, posted from the photos you text.
Bookings
Clients book a first consultation on your site, at times you choose.
A Friday report
What changed on your website this week, texted to you every Friday. No logging in.
Discreet by design
Projects by name, never by address.
Made for how you work.
We never use templates, only inspiration. Your website will be as unique as your business.
- Ash HarrowProjectsStudioJournalEnquire
Interiors · New York & Litchfield County
Rooms that keep their quiet.
Begin a project →
01 / 06Limewash, linen, honed travertine.
Quiet-luxury residential
- PomegranateRoomsColorShopBook a color consult
More is more.
Done properly.
- No. 04Oxblood
- No. 11Peacock
- No. 17Saffron
- No. 22Rose clay
A color-led studio
- Lowroof ArchitectsWorkPracticeWritingContact
014
House on
Tern Point- Type
- Residence
- Site
- Shelter Island, NY
- Area
- 2,850 sq ft
- Year
- 2025
Start a commission →
Ground floor1:200 
An architecture practice
- VellutoWorkStudioPress
Hospitality interiors · Lisbon & New York
Rooms people
stay in longer.- 01Bar AlmaLisbon · Cocktail bar2025
- 02Hotel NinfaMexico City · 34 keys2024
- 03Osteria Due LuneChicago · 120 covers2024
- 04The Pell ClubLondon · Members’ club2023
Commission a space →
01 · Bar Alma, Lisbon Restaurants and hotels
- Rook & BasinKitchensBathsProcessBook a design visit
BeforeAfter
Project 27 · A 1962 galley, Montclair NJ
Same kitchen.
Eleven weeks later.- Calacatta ViolaCounters
- Unlacquered brassTaps
- Rift-sawn oakCabinets
Kitchens and baths
Antiques & rooms · Hudson, NYNew inRoomsVisit the barnFerrand
Lot 112 · New in
Pair of travertine side tables, Italy, c. 1970
$4,800Hold this piece →
Antiques and styling
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For a studio that wants its projects shown well and consultations booked, all by text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a studio that wants every project told, every client followed up and the team on one thread.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Made around your work. Not a template.
| What | Humfrid | A portfolio builder |
|---|---|---|
| Who builds it | We do, from your texts | You do |
| Design | Made around your work | Starts from a theme |
| A new project | Text the photos | Upload, crop and write it up yourself |
- No contract
- Cancel by text
- Your web address is yours
- Free to start
Questions? Answers.
I post my work on Instagram. Why a website?
Instagram shows your latest. Your site shows your best projects, your process and your press in one place, under your name.
Can I keep my clients private?
Yes. Projects can carry names like “A Hudson Valley Farmhouse” instead of an address or a client’s name.
Will it show my title correctly?
Only the titles you hold. In New York, “certified interior designer” is reserved for people certified under state law.
Can it show press and awards?
Yes, as you list them: the publication, the year, the project.
Who builds the website?
Humfrid, our AI assistant, builds it from your texts, and our team is a text away.
Do I need a computer?
No. Everything happens by text, from your phone. No app, no password, no login.
What does it cost to start?
Nothing. It’s free to start: text us your name and what you want. You’ll know the price before you pay.
I already have a website. What happens to it?
We build you a new one. If you own your web address, it can point to the new site, and you keep or close the old one when you’re ready.
What if I want to leave?
Text us to cancel. There’s no fee to leave, and your web address is yours to take with you.
Your projects, press and consultations. One text away.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my design studio. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my design studio. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.