Google and Maps. Players search for lessons near them. Your profile and reviews decide who they book.
For pickleball coaches
Your clinics. Your players. No app taking a cut.
Your own website, so players book you directly and stay your players. Found on Google, Maps and ChatGPT. All by text.
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my pickleball coaching. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my pickleball coaching. My name is …” to (205) 401-4440.
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Today 6:40 AM
KKitchen Line Pickleball
Play your best pickleball this winter.
Book a lessonBe the coach they find.
New players search for lessons near them. Make sure they find you, not an app that lists you next to everyone else.
ChatGPT. More people ask AI who to hire. We help you become the business AI recommends.
Referrals, too. A partner at open play gives them your name. They still look you up before they book.
When players search, they find you. Not a lesson app.
As easy as texting. Because it is.
- Kitchen Line Pickleball
Step 1
Text us your business name. A few quick questions, and we build your website.
- looks great
Step 2
You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.
- add a 3.5 clinic
Step 3
Text the changes you want. Website and posts, all from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
New clinic, open spots, a different court. Your website keeps up with your week. Text a change the way you’d tell a friend, and we make it.
Your website stays current. No logins.
Today 7:02 AM
Never played? Start here.
Book a first clinicEverything in one place
Full clinics. Your own player list. Handled for you.
A professional website
Designed for your business and written for you, from a few texts. Change anything, anytime.
Reviews
More five-star reviews, and a reply written for every one.
SEO & GEO
Found on Google, Maps and ChatGPT, with a page for each of your main services.
CRM
Text a note after a call. Every client is remembered, with a reminder when to follow up.
Content planning
Posts planned around your busy seasons. We text you an idea before each one.
Articles and posts
Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.
Bookings
Players book lessons and clinics right from your website, at times you choose.
Payments
Get paid online when they book, with a receipt sent for you.
Monthly plan
Your goals and next steps kept for you, with check-ins until they’re done.
Local reach
The groups, events and directories where your customers gather, watched for you, with the words to post there.
A Friday report
What changed on your website this week, texted to you every Friday at 5 PM. No logging in.
Team collaboration
Your whole team in one group chat with Humfrid. New bookings go to whoever takes them, and everyone stays in the loop.
Made for the way you coach.
We never use templates, only inspiration. Your website will be as unique as your business.
Coach Joanne WalshAboutServicesContactBooking this weekLessons that take you to 3.5.
Book a lessonBook direct · No app fee
Private coachExample
- Palm Court Pickleball ClubAboutServicesContactEst. 2017
Courts · Clinics · Ladders
Your club.Your people.

Become a member
Pickleball clubExample
Drop Shot LabAboutServicesContactNaplesFix your
drop.
4 weeks.- Lesson$80
- Clinic$30
- Video$40
Book direct · no app fee
Third-shot clinicExample
- First DinkAboutServicesContactMenu
Never played? Start here.
Book a first clinic
- Paddles provided
- No partner needed
Beginner clinicsExample
Courtside IndoorAboutServicesContactAC onToo hot out? Play inside.
Open now · 6 courts
$28/hr
IndoorACBall machine
Reserve a courtIndoor courtsExample
- Rally SocialAboutServicesContactJoin
Play, mix, laugh, repeat.
No partner needed3.0 to 3.5Grab a spot
Round robinsExample
Feed StationAboutServicesContactCall300
Balls an hour, fed at your level.
Book a sessionDrill sessionsExample
Gulf Shore PickleballAboutServicesContactMenuPrivate coaching on your home court.
Book a sessionConcierge coachExample
- Second Act PickleballAboutServicesContactMenu

Your next chapter starts at the net.
First clinic half off
Adult beginnersExample
- Drive & Drop AcademyAboutServicesContactLevels 3.5+

Tournament-ready by spring.
Book an evaluation
Tournament trainingExample
- Camp KitchenAboutServicesContact3-day camp
Three days. A whole new game.
Jan
to Mar- All levels
- Lunch included
Pickleball campExample
Home Court BuildersAboutServicesContactQuoteA pickleball court in your backyard.
Get a free quoteBackyard courtsExample
Glow Ball LeagueAboutServicesContactFridaysFriday night.
Join a team
Glow pickleball.Night leagueExample
Simple prices. No surprises.
Free to start. No setup fee, and one simple monthly price.
Pro
$49$25/mo.
Billed monthly$299 billed annually
For a business that wants a great website that takes bookings and payments, all handled with a quick text.
Get started- Website – custom built for you
- Domain – your own .com, in your name, included
- Updates – by text, included
- Usage – about 85 texts and 5 website updates a month
- Setup – an extra month of credits to build your website
- Blog – articles and posts from the photos you text
- Booking – accept and manage online bookings, all by text
- Payments – accept online payments and deposits (Stripe fee + 1.5%)
- SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
- Analytics – every week, with visitors and bookings
Concierge
$399$199/mo.
Billed monthly$2,388 billed annually
For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.
Get started- Everything in Pro
- Usage – about 700 texts and 40 website updates a month
- Content planning – what to post and when, around your busy seasons, written for you
- Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
- CRM – every client remembered, and a reminder when to follow up
- Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
- Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
- Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
- Premium support – priority help from our team, by text
- Cancel by text
- No setup fee
- No charge per lead
Your players. Not the app’s.
| What | Humfrid | A lesson app |
|---|---|---|
| Per lesson or clinic | No cut of your price (online payments: card fees + 1.5%) | Usually a cut of every lesson |
| Your player list | Yours | Often stays with the app |
| Clinic sign-ups | Straight with you, by text | Through the app |
| On Google | Your own website and web address | A profile next to other coaches |
| Cost | From $25 a month | Grows with every clinic you run |
| Leaving | Cancel by text, anytime | Your reviews often stay behind |
Questions? Answers.
I get players through my club and a lesson app. Can I keep them?
Yes, keep them as long as you like. Your website gives players a way to book you directly: a text, a call or your own booking link. Your regulars can move over at their own pace, and every lesson or clinic booked direct is one no app takes a cut of.
I just started coaching. Is this for me?
Yes. Plenty of coaches start after another career. Your website puts your certification, your story and your first reviews up front, so new players trust you from the first clinic. It grows as your coaching does, one text at a time.
Do I need a computer?
No. We build your website by text, and you change it by text. Photos and voice notes work too.
What happens if I cancel?
Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.
Who’s behind Humfrid?
Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.
How does this bring in calls?
Most people find a local pro on Google. We help you set up your Google Business Profile and keep it complete: we write your posts and review replies, and you post them. Your website lists your services and the towns you cover, and your Friday report shows what changed each week. No one can promise a ranking, and we won’t.
Most of my work comes from referrals. Is this for me?
Yes. People who hear your name from a friend, a neighbor or Nextdoor still look you up before they call. Your website and Google Business Profile are what they find, with your reviews, your license and your past work.
Do I keep my phone number?
Yes. Your website and Google Business Profile show your number, and calls come straight to you like they always have.
Will you text me all the time?
No. You hear from us about your next step, a post idea or your Friday report, or when something happens on your website. If you don’t answer, we stop. No sales texts, ever.
What if I don’t like what you wrote?
Text back what to change. We fix it before anything goes live.
I already have a domain. Can I use it?
Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.
Make it your own coaching business. Start with a text.
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my pickleball coaching. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my pickleball coaching. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.