For pickleball coaches

Your clinics. Your players. No app taking a cut.

Your own website, so players book you directly and stay your players. Found on Google, Maps and ChatGPT. All by text.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.

Humfrid

Today 6:40 AM

Kitchen Line Pickleball, Naples
Got it! Lessons, prices and where you teach?
private $80/hr, beginner clinics $30, drills. east naples + pelican bay, 7 days
Here’s your new website.
looks great
You’re live 🎉

Be the coach they find.

New players search for lessons near them. Make sure they find you, not an app that lists you next to everyone else.

Google and Maps. Players search for lessons near them. Your profile and reviews decide who they book.

ChatGPT. More people ask AI who to hire. We help you become the business AI recommends.

Referrals, too. A partner at open play gives them your name. They still look you up before they book.

When players search, they find you. Not a lesson app.

As easy as texting. Because it is.

  1. Kitchen Line Pickleball

    Step 1

    Text us your business name. A few quick questions, and we build your website.

  2. looks great

    Step 2

    You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.

  3. add a 3.5 clinic

    Step 3

    Text the changes you want. Website and posts, all from your phone.

Meet the website you’ll finally keep updated.

No app to learn. No password to forget. Just text it.

Change anything. Anytime.

New clinic, open spots, a different court. Your website keeps up with your week. Text a change the way you’d tell a friend, and we make it.

Add a 3.5 clinic on Tuesdays.Two spots left Saturday.Show my certification.Move drop-in to 8 AM.

Your website stays current. No logins.

Humfrid

Today 7:02 AM

add a 3.5 clinic, tuesdays 8am at east naples
Done. It’s on your website.
2 spots left in saturday’s beginner clinic
Updated. Saturday now shows “2 spots left”.
make it look more modern

Everything in one place

Full clinics. Your own player list. Handled for you.

A professional website

Designed for your business and written for you, from a few texts. Change anything, anytime.

Reviews

More five-star reviews, and a reply written for every one.

SEO & GEO

Found on Google, Maps and ChatGPT, with a page for each of your main services.

CRM

Text a note after a call. Every client is remembered, with a reminder when to follow up.

Content planning

Posts planned around your busy seasons. We text you an idea before each one.

Articles and posts

Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.

Bookings

Players book lessons and clinics right from your website, at times you choose.

Payments

Get paid online when they book, with a receipt sent for you.

Monthly plan

Your goals and next steps kept for you, with check-ins until they’re done.

Local reach

The groups, events and directories where your customers gather, watched for you, with the words to post there.

A Friday report

What changed on your website this week, texted to you every Friday at 5 PM. No logging in.

Team collaboration

Your whole team in one group chat with Humfrid. New bookings go to whoever takes them, and everyone stays in the loop.

Made for the way you coach.

We never use templates, only inspiration. Your website will be as unique as your business.

  • Coach Joanne WalshBooking this week

    Lessons that take you to 3.5.

    Book a lessonBook direct · No app fee

    Private coachExample

  • Palm Court Pickleball ClubEst. 2017

    Courts · Clinics · Ladders

    Your club.Your people.

    Pickleball clubExample

  • Drop Shot LabNaples

    Fix your
    drop.
    4 weeks.

    • Lesson$80
    • Clinic$30
    • Video$40

    Book direct · no app fee

    Third-shot clinicExample

  • First DinkMenu

    Never played? Start here.

    Book a first clinic
    • Paddles provided
    • No partner needed

    Beginner clinicsExample

  • Courtside IndoorAC on

    Too hot out? Play inside.

    Open now · 6 courts

    $28/hr

    IndoorACBall machine

    Reserve a court

    Indoor courtsExample

  • Rally SocialJoin

    Play, mix, laugh, repeat.

    No partner needed3.0 to 3.5Grab a spot

    Round robinsExample

  • Feed StationCall

    300

    Balls an hour, fed at your level.

    Book a session

    Drill sessionsExample

  • Gulf Shore PickleballMenu

    Private coaching on your home court.

    This week

    Dinks · resets · stacking
    Book a session

    Concierge coachExample

  • Second Act PickleballMenu

    Your next chapter starts at the net.

    First clinic half off

    Adult beginnersExample

  • Drive & Drop AcademyLevels 3.5+

    Tournament-ready by spring.

    Book an evaluation

    Tournament trainingExample

  • Camp Kitchen3-day camp

    Three days. A whole new game.

    Jan
    to Mar
    • All levels
    • Lunch included

    Pickleball campExample

  • Home Court BuildersQuote

    A pickleball court in your backyard.

    Get a free quote

    Backyard courtsExample

  • Glow Ball LeagueFridays

    Friday night.
    Glow pickleball.

    Join a team

    Night leagueExample

Simple prices. No surprises.

Free to start. No setup fee, and one simple monthly price.

Pro

$25/mo.

$299 billed annually

For a business that wants a great website that takes bookings and payments, all handled with a quick text.

Get started
  • Website – custom built for you
  • Domain – your own .com, in your name, included
  • Updates – by text, included
  • Usage – about 85 texts and 5 website updates a month
  • Setup – an extra month of credits to build your website
  • Blog – articles and posts from the photos you text
  • Booking – accept and manage online bookings, all by text
  • Payments – accept online payments and deposits (Stripe fee + 1.5%)
  • SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
  • Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.

Get started
  • Everything in Pro
  • Usage – about 700 texts and 40 website updates a month
  • Content planning – what to post and when, around your busy seasons, written for you
  • Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
  • CRM – every client remembered, and a reminder when to follow up
  • Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
  • Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
  • Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
  • Premium support – priority help from our team, by text
  • Cancel by text
  • No setup fee
  • No charge per lead

Compare plans and find yours

Your players. Not the app’s.

WhatHumfridA lesson app
Per lesson or clinicNo cut of your price (online payments: card fees + 1.5%)Usually a cut of every lesson
Your player listYoursOften stays with the app
Clinic sign-upsStraight with you, by textThrough the app
On GoogleYour own website and web addressA profile next to other coaches
CostFrom $25 a monthGrows with every clinic you run
LeavingCancel by text, anytimeYour reviews often stay behind

Questions? Answers.

I get players through my club and a lesson app. Can I keep them?

Yes, keep them as long as you like. Your website gives players a way to book you directly: a text, a call or your own booking link. Your regulars can move over at their own pace, and every lesson or clinic booked direct is one no app takes a cut of.

I just started coaching. Is this for me?

Yes. Plenty of coaches start after another career. Your website puts your certification, your story and your first reviews up front, so new players trust you from the first clinic. It grows as your coaching does, one text at a time.

Do I need a computer?

No. We build your website by text, and you change it by text. Photos and voice notes work too.

What happens if I cancel?

Text us to cancel. There’s no fee to leave, and your plan ends at the end of the period you paid for. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.

Who’s behind Humfrid?

Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business with a website you’re proud of. Text us with any question before you sign up.

How does this bring in calls?

Most people find a local pro on Google. We help you set up your Google Business Profile and keep it complete: we write your posts and review replies, and you post them. Your website lists your services and the towns you cover, and your Friday report shows what changed each week. No one can promise a ranking, and we won’t.

Most of my work comes from referrals. Is this for me?

Yes. People who hear your name from a friend, a neighbor or Nextdoor still look you up before they call. Your website and Google Business Profile are what they find, with your reviews, your license and your past work.

Do I keep my phone number?

Yes. Your website and Google Business Profile show your number, and calls come straight to you like they always have.

Will you text me all the time?

No. You hear from us about your next step, a post idea or your Friday report, or when something happens on your website. If you don’t answer, we stop. No sales texts, ever.

What if I don’t like what you wrote?

Text back what to change. We fix it before anything goes live.

I already have a domain. Can I use it?

Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.

Make it your own coaching business. Start with a text.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.