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For private chefs

Your menus. Your guests. Booked direct.

Your own website, so the guests who loved your dinner can find you and book you directly, not through a platform that takes a cut. All by text.

Open Messages to get started

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Humfrid

Today 9:05 AM

Table by Elena, Los Angeles
Got it! What you cook, prices and where?
private dinners from $120/guest, weekly meals, pasta classes. LA, malibu, pasadena
Here’s your new website.

Table by Elena

A restaurant night, at your table.

Plan a dinner
Table by Elenatablebyelena.com
looks great
You’re live 🎉

Be the chef they find.

Every guest who loved your food goes home and searches your name. Make sure they find you, ready to book.

Google and Maps. People search for a private chef near them. Your profile and reviews decide who they book.

ChatGPT. More people ask AI who to hire. We help you become the business AI recommends.

Referrals, too. A guest at your last dinner gives them your name. They still look you up before they book.

When guests search, they find you. Not a marketplace.

As easy as texting. Because it is.

  1. Table by Elena

    Step 1

    Text us your business name. A few quick questions, and we build your website.

  2. looks great

    Step 2

    You approve it. It goes live. Your new website within a day. Nothing goes live without your OK.

  3. add a holiday menu

    Step 3

    Text the changes you want. Website and posts, all from your phone.

No app. No password. No computer.

Change anything. Anytime.

New menu, holiday dinners, wedding season. Your website keeps up. Text a change the way you’d tell a friend, and we make it.

Add a holiday menu.Update my prices for spring.Show my food safety certificate.Add pasta classes on Sundays.

Your website stays current. No logins.

Humfrid

Today 8:12 AM

add a holiday menu, december only
Done. It’s on your website.
show my food safety certificate
Added to every page, right under your phone number.
make it look more modern
Sunday Supper Co.Plan a dinner

Dinner is handled. All week.

See this week’s menu
Your new look · previewsundaysupper.co

Everything in one place

More dinners. Your own client list. Handled for you.

A professional website

Designed for your business and written for you, from a few texts. Change anything, anytime.

Reviews

More five-star reviews, and a reply written for every one.

SEO & GEO

Found on Google, Maps and ChatGPT, with a page for each of your main services.

CRM

Text a note after a call. Every client is remembered, with a reminder when to follow up.

Content planning

Posts planned around your busy seasons. We text you an idea before each one.

Articles and posts

Text a thought or a photo. Your know-how and your work become articles and posts that help you get found.

Bookings

Guests book a dinner right from your website, on dates you choose.

Payments

Get paid online when they book, with a receipt sent for you.

Monthly plan

Your goals and next steps kept for you, with check-ins until they’re done.

Local reach

The groups, events and directories where your customers gather, watched for you, with the words to post there.

Analytics

Website visits, reviews, booking requests and where you rank on Google. Texted to you every Friday, no logging in.

Team collaboration

Your whole team in one group chat with Humfrid. New bookings go to whoever takes them, and everyone stays in the loop.

Made for the way you cook.

  • Chef Elena RuizBooking for May

    A restaurant night, at your table.

    Plan a dinnerNo platform fee

    Private dinners Example

  • Sunday Supper Co.Weekly

    Meal prep · Family dinners

    Dinner is handled. All week.

    See this week’s menu

    Family meals Example

  • Smoke & SaltTexas

    Low &
    slow.
    At home.

    • Party of 10 $450
    • Brisket $28/lb
    • Sides $6

    Backyard BBQ catering

    BBQ pitmaster Example

  • Green PlateMenu

    Healthy food that tastes like a treat.

    Book a consult
    • Plant-based
    • Allergy friendly

    Wellness chef Example

  • Villa TableBook

    Your chef for the week.

    Vacation chef · Lake Tahoe

    $95/guest

    BreakfastDinnerGroceries

    Check dates

    Vacation chef Example

  • Pasta NightJoin

    Make pasta. Drink wine. Laugh.

    Groups of 6–12All ingredientsBook a class

    Cooking classes Example

  • Fresh FuelOrder

    21

    Meals a week, cooked fresh and delivered.

    Start a plan

    Meal prep Example

  • Noir Supper ClubMenu

    Seven courses. One table.

    Saturday

    Wagyu · morels · smoked butter
    Reserve a seat

    Supper club Example

  • Little BakesMenu

    Fresh-baked, made for your morning.

    Order for Sunday

    Pastry chef Example

  • Fuel KitchenPro plans

    Eat like a pro.

    Start a plan

    Athlete meals Example

  • Brunch ClubWeekends

    Brunch, brought to you.

    Sat
    & Sun
    • Mimosa bar
    • Groups of 10+

    Brunch catering Example

  • Bloom EventsTasting

    Your wedding menu, tasted first.

    Book a tasting

    Wedding catering Example

  • Omakase HomeFridays

    Omakase.
    At home.

    Book a night

    Sushi at home Example

Simple prices. No surprises.

See your website free. Pay only when you want it live on your own domain.

Pro

$25/mo.

$299 billed annually

For a business that wants a great website that takes bookings and payments, all handled with a quick text.

Get started
  • Website – custom built for you
  • Domain – your own .com, in your name, included
  • Changes – unlimited, by text
  • Blog – articles and posts from the photos you text
  • Booking – accept and manage online bookings, all by text
  • Payments – accept online payments and deposits (Stripe fee + 1.5%)
  • SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
  • Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.

Get started
  • Everything in Pro
  • Content planning – what to post and when, around your busy seasons, written for you
  • Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
  • CRM – every client remembered, and a reminder when to follow up
  • Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
  • Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
  • Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
  • No contract
  • Cancel by text
  • No setup fee
  • No charge per lead

Compare plans and find yours

Your guests. Not the platform’s.

WhatHumfridA chef marketplace
Per dinnerKeep it all (1.5% on online payments)Usually a cut, or a markup on your price
Your client listYoursOften stays with the platform
Repeat bookingsStraight with you, by textThrough the platform
Your menus and photosOn your own websiteA listing next to other chefs
CostFrom $49 a monthGrows with every dinner you cook
LeavingCancel by text, anytimeYour reviews often stay behind

Questions? Answers.

Most of my clients come from referrals. Why do I need a website?

Because every referral looks you up first. A guest at one of your dinners hears your name, searches for it, and lands on your menus, photos and reviews, with a way to book you directly. Your website turns word of mouth into bookings.

I already use a chef marketplace. Can I keep it?

Yes, keep it as long as you like. Your website gives clients a way to book you directly, so repeat clients and referrals come straight to you, with nothing taken out of or added to your price.

Do I need a computer?

No. We build your website by text, and you change it by text. Photos and voice notes work too.

What happens if I cancel?

Text us to cancel. There’s no contract and no fee to leave. Your web address is in your name and stays yours: we email you how to take it over. Your site goes offline when your plan ends, and we keep its files for 90 days and send them to you at no charge.

Who’s behind Humfrid?

Humfrid is made by Avery Intelligence, a small team in Menlo Park, California. We’d rather earn your business every month than lock you into a contract. Text us with any question before you sign up.

How does this bring in calls?

Most people find a local pro on Google. We help you set up your Google Business Profile and keep it complete: we write your posts and review replies, and you post them. Your website lists your services and the towns you cover, and your Friday report shows what changed each week. No one can promise a ranking, and we won’t.

Do I keep my phone number?

Yes. Your website and Google Business Profile show your number, and calls come straight to you like they always have.

Will you text me all the time?

No. You hear from us about your next step, a post idea or your Friday report, or when something happens on your website. If you don’t answer, we stop. No sales texts, ever.

What if I don’t like what you wrote?

Text back what to change. We fix it before anything goes live.

I already have a domain. Can I use it?

Yes. After you upgrade, we text you three records to add where your domain is managed. The domain and your email stay yours, and your website shows at your domain, with or without www.

Your guests want to book you again. Make it easy.

Open Messages to get started

On a computer? Scan with your phone’s camera to text us.

You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.