Humfrid
01Stone Canyon Road
02Bellagio Place
03Copa de OroA website made around you
Your listings, your sold record and your story, with your brokerage named.
For real estate agents
Your listings, online. Live in 30 minutes.
Launch your website and keep it updated. Show your listings and book valuations. All by text.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my real estate business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my real estate business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.
Humfrid
Today 6:40 PM
Juliette Ashford, Bel Air. My site looks like every other agent’s.
Let’s change that. Which brokerage are you with, and which homes are you proudest of?
Ashford & Vane. Architectural homes in the hills.
Here’s a first look. Tell me what to change.
JJuliette Ashford
Architectural homes, above the city.
View residencesAs easy as texting. Because it is.
- Juliette Ashford
Step 1
Text us your name. A few questions, and we build your website.
- looks right
Step 2
You see it first. Ready in about 30 minutes. It goes live on your own web address when you say so.
- new listing on stone canyon
Step 3
Text the changes you want. Your website, kept current from your phone.
Meet the website you’ll finally keep updated.
No app to learn. No password to forget. Just text it.
Change anything. Anytime.
A new listing, a sale, an open house on Sunday. Your site keeps up. Text a change the way you’d tell an assistant, and we make it.
new listing on stone canyonmark copa de oro soldprivate viewing saturdayprice improvement on stone canyon, 46.5
Your website stays current. No logins.
Humfrid
Today 4:22 PM
new listing on stone canyon, 7 bed, photos attached
Done. It’s on your homepage with the photos. Mark Copa de Oro as sold?
yes
Juliette AshfordView residences
Stone Canyon Road
Private viewingEverything in one place
Your listings, kept current. Handled for you.
SEO & GEO
Found on Google, Maps and ChatGPT when sellers search your name or your neighborhoods.
CRM
Text a note after a call or a showing. Humfrid remembers every client and reminds you when to follow up, so “maybe in spring” becomes your next listing.
Content planning
Posts planned around your listings and the market. We text you an idea before each one.
Articles and posts
A new listing or a closing, posted from the photos you text.
Bookings
Sellers book a valuation in the times your calendar is free.
A Friday report
What changed on your website this week, texted to you every Friday. No logging in.
Team collaboration
Your whole team in one group chat with Humfrid. New requests go to whoever takes them, and everyone stays in the loop.
Made for your market.
We never use templates, only inspiration. Your website will be as unique as your business.
Nora ReyesNeighborhoodsBuyingSelling(650) 555-0148
San Mateo · Burlingame · since 2009
Know the street before you buy on it.
Block-by-block guides to the Peninsula, from the agent who has sold on most of these streets.
Read the guidesTalk to Nora →
Baywood, an evening in June -
01AragonTudors and wide lawns$3.1M · 9 min to Caltrain -
02BaywoodSpanish Revival, big oaks$2.9M · 12 min to Caltrain -
03HillsdaleMid-century, hill views$2.2M · 6 min to Caltrain
San Mateo
-
WhitmoreResidencesThe buildingEnquire
Central Park West · Floors 31 and 32
The penthouse above the park.
- Asking
- $42,000,000
- Rooms
- 5 bd · 6.5 ba
- Interior
- 7,200 sq ft
Request the floor plan
The terrace, 2,100 sq ft
The primary suite
Manhattan penthouses
Just sold$1,295,000Rockridge · 11 offers · 14% over asking Lin & OkaforBuySellOur sales
Oakland · Berkeley
Two agents. One phone number.
Mei LinPrices it, preps it, shows it
Ade OkaforWrites and wins the offers
Talk to us(510) 555-0172
An East Bay team
Seabright & Co.East Hampton
Two acres, a short walk to the ocean.
$28,750,000Arrange a viewing —
The Hamptons
Hana ParkBuildingsCondos only · Seattle
Condos, floor by floor.
- 12042 bd · Lake view$1,150,000
- 8031 bd · South lightPending
- 15012 bd · CornerSold
HOA and reserves, explained →
Seattle condos
Alpenglow EstatesMenuAspen
Red Mountain · Ski-in
$58,000,000
Private showingAspen
Priya in Park Hill Priya ShahHow I workReviewsNeighborhoods
Buyer’s agent · Denver
“We’d lost four offers. Priya got us the fifth.”
Dan & Ellie, first home, Park Hill
- 37buyers housed in 2025
- 9 dayson average to an accepted offer
- 4.9from 112 reviews
Book a buyer callFree, 20 minutes
A buyer’s agent in Denver
Pacific Coast EstatesMenuWhere the land ends.
Point Dume · 180° ocean views
EnquireMalibu
Pricing
Custom design. Without the agency.
What agents pay for a website today, and what you get with Humfrid.
- 30 min
Go live in 30 minutes. Your site from a few texts on your own .com. Not weeks of calls, drafts and waiting.
- 1 text
You’re in control. Text a change and it’s on your site. No web agency, no tickets, no hourly bills.
- $0
Custom design, nothing upfront. Designed around you and your market. No setup fee and no contract.
Concierge
$399$199/mo.
Billed monthly.$2,388 billed annually. No setup fee. No contract.
Your website and the team behind it, run by text.
Get started- A website designed around you, on your own web address
- Updates by text, included
- A page for every listing, from the photos you text
- Your sold record, reviews and story
- Showings and valuations booked from your site, in the times your calendar is free
- Notes on every client by text, and a reminder when it’s time to follow up
- Articles and posts from your listings and closings
- A content plan every month: what to post and when, written for you
- Your whole team, if you work with one
- Your brokerage and license shown the way your state asks
- A Friday report of what changed on your website
- Update your website anytime, instantly
What you pay with others
| What | Humfrid | An agent website platform | A web agency |
|---|---|---|---|
| To start | $0 | Often $2,500 to $6,500 for a custom design | Often $5,000 to $25,000 to build |
| Each month | $399, or $2,388 a year | Often $165 to $2,495 | Hosting and changes on top |
| Changes | Included. Text it | Do it yourself, or a few support hours a month | Often billed by the hour |
| Articles | Written for you from your listings and closings | Often only on higher plans | Often billed extra |
| Contract | None. Cancel by text | Often 12 months | Per project |
| Your web address | Yours to keep | Check your agreement | Usually yours |
| Live | In about 30 minutes | Often weeks | Often weeks or months |
Other options’ prices are typical ranges from agent website platforms’ published prices and reviews of custom builds, October 2026. Yours may differ.
- No setup fee
- No contract
- Cancel by text
- Your web address is yours
Questions? Answers.
What does “live in 30 minutes” mean?
Text us your name and a few answers, and the first version of your site is ready to look at, usually within half an hour. It goes live on your own web address when you say so.
Do I need MLS or IDX?
No. Your site shows your own listings, from the photos and details you text. Before a listing goes on your site, we check with you that it’s on the MLS. A search of every home for sale (IDX) isn’t included.
Where do bookings and valuation requests go?
To your phone. Connect your Google Calendar and sellers only see the times you’re free. Every booking texts you, and Humfrid remembers every client, so you can text him “who booked Thursday?” and get their name, number and what they asked.
Will it show my brokerage and license?
Yes. Your brokerage’s name and your license go on your site, plus what your state asks for, like your licensed title in New York or the Information About Brokerage Services notice in Texas.
Can it show my sales and press?
Yes, as you state them: volume, notable sales, rankings and press.
Is there a setup fee?
No. Concierge is $399 a month, or $2,388 a year, with no setup fee. Cancel by text, and your web address stays yours.
Who builds the website?
Humfrid, our AI assistant, builds it from your texts, and he’s always just a text away.
Do I need a computer?
No. Everything happens by text, from your phone. No app, no password, no login.
What does it cost to start?
Nothing. It’s free to start: text us your name and what you want. You’ll know the price before you pay.
I already have a website. What happens to it?
We build you a new one. If you own your web address, it can point to the new site, and you keep or close the old one when you’re ready.
What if I want to leave?
Text us to cancel. There’s no fee to leave, and your web address is yours to take with you.
Your next seller will look you up. Be live in 30 minutes.
Open Messages to get started
Messages didn’t open? Text “Hi Humfrid, let's launch a website for my real estate business. My name is …” to (205) 401-4440.
Didn’t send it? Your text is waiting in Messages: just add your name and press send. Or text “Hi Humfrid, let's launch a website for my real estate business. My name is …” to (205) 401-4440.
On a computer? Scan with your phone’s camera to text us.
You’re texting Humfrid, our AI assistant. It answers in seconds. Msg & data rates may apply. Reply STOP to opt out. By texting us you agree to the Humfrid Text Terms and our Privacy Policy.