Do I need a website if I have a Facebook page?

Why does a business with a Facebook Page need its own website?

Because your Page reaches the people already on Facebook, and your website reaches everyone else, Google included. Your Page is great for this week’s news. Your website is where a new customer decides to call, book or order. If you don’t have one yet, Humfrid builds it from a few texts, ready for your Page’s link within a day.

A lot of your customers are on Facebook. Pew Research Center found that 70% of U.S. adults say they ever use Facebook, in a survey of 5,511 adults in the first half of 2026. Turn that around and about 3 in 10 adults don’t use it at all. Those people can still open a website. They can also find it on Google, read your prices and tap to call, without an account and without scrolling a feed.

Keep your Page, and fill it in. Meta’s help pages say you can add links to your websites, a phone number and email, your category and your address, and you can add or change business hours on your Facebook Page. Put your website’s address at the top of that list, so every visit to your Page can lead to it.

What does a customer see when they open my Page on a phone?

They see your newest post first, because a feed is built for news. That works for “fresh bread today.” It works less well for the questions new customers ask every time: what you do, where you work, what it costs and how to book.

Try it the way a stranger would. Open your Page on your phone in a private browser window, logged out. Can you find your hours and phone number without scrolling? Is the top post still true? Now picture the same visitor landing on a website that answers all of that on the first screen, in the order you chose. That is what your own site gives you.

How Humfrid does this for you

Humfrid builds your website from a few texts and keeps it right after that. You text your business name and answer a few questions. Your website is ready within a day, and nothing goes live without your OK. Your own .com web address, in your name, is included, so the link on your Page is yours and stays yours if you ever leave.

After that, you change it the way you post on Facebook: from your phone, in a few words.

• “We’re closed Monday for the holiday.”
• “Add our fall menu. Photo attached.”
• “Put a link to our Facebook Page at the bottom.”

Photos and voice notes work too. There’s no app, no computer and no login. Every plan includes online booking you accept and manage by text, and online payments, so someone who finds you on Facebook can book on your site. Humfrid also helps you set up your Google Business Profile and keep it complete, and writes its posts and your review replies for you to post. You can see your website free for 14 days and pay only when you want it live on your own .com. There’s no contract and no setup fee, and you cancel by text. Your phone number stays the same, and calls come straight to you.

What can Google show from a Facebook Page?

Only what Facebook lets it see. Google says it only indexes pages on the web that are accessible to the public, and that if a page is made private, such as requiring a log-in to view it, Googlebot will not crawl it. How much of your Page is public is Facebook’s decision. Your website is public by design, and every word on it is yours to choose.

Your Google Business Profile needs a real website, too. Google lets you add one link per social media platform, though it says social media links are currently available in select regions. Booking and ordering links are stricter: Google’s rules say those business links cannot be social media sites and must lead to a dedicated landing page for your business. Your website is that page.

Google also says businesses with complete and accurate info are more likely to show up in local search results. A website with your services, your area and your hours, matching your profile, is part of complete info. More on that in whether a Google Business Profile is enough.

What happens if my Page is restricted or my account is locked?

Your Page can get less visible, or you can lose the ability to manage it for a while. Your website keeps working either way.

Meta says Pages and groups on Facebook that repeatedly violate our policies may be removed from recommendations and have their distribution reduced. Your own account matters too, because you manage a Page from a Facebook account. Meta says if we see unusual activity on your account, we might lock it for security. A suspended or disabled account is not visible to anyone and you can’t use it; Meta gives you 180 days to appeal, and if you don’t, or the appeal fails, the account is permanently disabled.

Meta also says for your Page to remain active, it must have at least one person with Facebook access with full control. Give a second person you trust full control, which you can do at any time. And keep your own website, so customers can still find you, whatever happens to your Page.

My customers already find me on Facebook. Why add a website?

Because new customers look you up before they call, and many of them aren’t your followers yet. Someone who hears your name from a friend searches for you. What they find should answer their questions and make it easy to reach you.

A website also lets people act without messaging you first: see your prices, check your hours, book or order. You stop answering the same questions in Messenger every week, because the answers are already on your site, and when one changes, you text Humfrid the new one.

What’s the best setup for my Page and my website?

Point everything at your website, and use your Page to bring people there:

1. Your website on your own .com, with what you do, where, your hours, prices if you share them, and how to book or order.
2. Your website’s address in your Page’s links.
3. Your website on your Google Business Profile, with your Facebook link where Google offers it.
4. A link back to your Page on your site, for your latest posts.
5. The same name, phone number and hours on all three.
6. A second trusted person with full control of your Page.

Humfrid takes care of the website side of this from your texts: your own .com, your hours and services kept right, and a link back to your Page.

What should my website say that my Facebook Page doesn’t?

The answers to the questions people ask before they contact you. Say what you do and for whom, the towns or neighborhoods you serve, your hours, how to book or order, and what to expect on the first visit. Add a few of your own photos and a link to your Page for the latest news. Our guide to what to put on a small business website has the full list.

Text Humfrid your business name, and you’ll see your website within a day.