For ski and mountain guides

Your days. Your clients. Booked before they fly in.

Launch your website in 30 minutes. Skiers and climbers book your days with a deposit. All run by text, from the mountain.

Open Messages to get started

By texting us you agree to our Terms and Privacy Policy.

On a computer? Scan with your phone’s camera to text us.

Beautiful websites. Made for the way you guide.

Never a template. Every one custom-designed for the business it’s for.

Teton Couloir Guides Backcountry ski guides
- deepnorthcat.com
  Deep NorthCat skiingTerrainSnow report
  
  Twelve skiers.
  One cat.
  All powder.
  
  48.49° N · 114.35° W · Whitefish Range
  
  The cat, 7,100 ft
  Coffee between runs
  Last run, 4:40 pm
  
  Full day · 10 to 12 runs · lunch in the cat · $650Check dates
  Cat skiing
Cat skiing
- slopesense.org
  Slope SenseCoursesRefreshers
  
  Read the slope before you ski it.
  
  1
  2
  3
  4
  5
  
  Bridger Range today · 2 Moderate
  
  Level 1 · 3 days, 2 in the field · $495Save a seat →
  Avalanche courses
Avalanche courses
- cascadealpine.com
  Ridge, 4:58 am
  
  Cascade AlpineClimbsGuides
  
  46.8529° N 121.7604° W
  
  14,410 ft
  
  On the summit by first light.
  
  Glacier, 10,200 ft
  Summit, 5:52 am
  High camp
  
  2 to 4 days · 1 guide to 2 climbers · $1,800–3,500Request a climb
  Alpine climbing
Alpine climbing
- huttohutco.com
  Winter 2027Leadville, Colorado
  
  Hut to Hut
  
  Four nights,
  three huts,
  one wood stove.
  
  TripsThe hutsGuides
  
  01Through the aspens6 miles, 1,900 ft up
  02The stove is lit by fourBunks for eight
  03Supper at 11,400 ftCooked by your guide
  
  4 nights · Feb–Mar · $1,400Reserve
  Hut trips
Hut trips
- firstchairvail.com
  LessonsInstructorsFirst ChairFamiliesVail, CO
  
  Your own instructor, first chair to last.
  
  First chair, 8:30
  One on one
  Age 5, day 1
  The whole family
  
  Private day · up to 5 skiers · Level III instructors · $900Book a day
  Private ski lessons
Private ski lessons
- blueiceguides.com
  Blue Ice GuidesOuray, Colorado · 7,792 ft
  
  Blue
  Ice
  
  AMGA certified · 3 per guide
  
  Guided day · all gear included · $350Book a day
  Ice climbing
Ice climbing
- desertcrackguides.com
  Desert Crack
  Guides
  
  Learn to jam.
  
  34.01° N · 116.17° W
  Joshua Tree, California
  
  Rock day · up to 3 climbers · $275Book a day
  
  14 ▸ the crack, 6:40 pm
  15 ▸ figure eight
  16 ▸ top out
  17 ▸ the rack
  Rock climbing
Rock climbing
- highlineexpeditions.com
  7,200 ft · landing
  9,500 ft · the haul
  11,200 ft · rope team
  17,200 ft · high camp
  
  Highline ExpeditionsDenaliTrainingTalkeetna, AK
  
  20,310 ft
  
  Denali · 21 days · rope teams of four
  
  May 9 – May 30, 2027 · $9,800 · a $2,000 deposit holds your placeApply
  Mountaineering expeditions
Mountaineering expeditions
- Backpacking trips
Backpacking trips

See all our example websites

As easy as texting. Because it is.

Meet the website you’ll finally keep updated. No app to learn. No password to forget.

What’s your business called? Teton Couloir Guides, Jackson
Step 1

Text us your business name. A few quick questions about what you do.
Start your planPro or Concierge done!
Step 2

Start your plan. Pick Pro or Concierge and pay online. Cancel anytime by text.
Your website is readytetoncouloir.com looks great You’re live 🎉
Step 3

See it. Go live. Your website, ready in about 30 minutes, on your own .com. Nothing goes live without your OK.

Text when you’re free. Get booked and paid.

Bookings and payments are built into your website. You run them from Messages. It’s never been easier to run a business.

Set your schedule by text.

Text the days and hours you’re free, as you’d tell a friend. Change it any time. No calendar to fill in.

They book on your website.

Only the times you’re free, day or night.

They pay when they book.

The full price or a deposit. You choose.

You hear about it by text.

Confirm with a yes, move it, or ask what’s coming up.

They get reminded.

A confirmation when they book, and a reminder the day before. Fewer no-shows.

You get paid.

Straight to your own bank through Stripe. Included in Pro: 1.5% plus Stripe’s fee per payment, nothing else.

Be the one they find.

Almost every booking starts with a search. Even the ones a friend sent your way.

Google and Maps. Skiers search for a guide weeks before their trip. Your profile and reviews decide who they book.

ChatGPT. More skiers ask AI who to go out with. We help you become the guide AI recommends.

Referrals, too. A client tells a friend about the day. The friend still looks you up before they book.

When skiers search, they find you. Not a marketplace.

Then we help you grow. Every week, by text.

Articles and posts

Text a photo or a thought. It becomes an article on your site and a post for Google and Facebook.

Your week, every Friday

What changed on your website this week, texted to you. No logging in.

Concierge

Reviews

We follow up with every customer to ask for a review, watch your reviews online, and help you write a reply to each one.

Concierge

Every client remembered

Text a note after a day out. We remind you when to follow up.

Concierge

Content planning

Posts planned around your busy seasons. We text you an idea before each one.

Concierge

Local reach

The groups, events and directories where your customers are, with the words to post there.

Concierge

Your whole team

Everyone in one group chat with Humfrid. Bookings go to whoever takes them.

Simple prices. No surprises.

Free to start. No setup fee, and one simple monthly price.

Pro

$25/mo.

$299 billed annually

For a business that wants a great website that takes bookings and payments, all handled with a quick text.

Get started

Website – custom built for you
Domain – your own .com, in your name, included
Updates – by text, included
Usage – about 85 texts and 5 website updates a month
Setup – an extra month of credits to build your website
Blog – articles and posts from the photos you text
Booking – accept and manage online bookings, all by text
Payments – accept online payments and deposits (Stripe fee + 1.5%)
SEO/GEO – set up to be found on Google, Google Maps, ChatGPT and other AI answers
Analytics – every week, with visitors and bookings

Concierge

$199/mo.

$2,388 billed annually

For a business that wants its marketing planned every month, every client and review looked after, and the whole team on board.

Get started

Everything in Pro
Usage – about 700 texts and 40 website updates a month
Content planning – what to post and when, around your busy seasons, written for you
Monthly plan – your goals and next steps kept for you, with check-ins until they’re done
CRM – every client remembered, and a reminder when to follow up
Review management – monitors your reviews, asks for one after every job, and writes a reply for every new Google review
Local reach – proactively monitors the groups, events and directories where your customers gather, so you never miss an opportunity
Team collaboration – your whole team texts Humfrid, alone or in a group chat, and everyone can take bookings
Premium support – priority help from our team, by text

Cancel by text
No setup fee
No charge per lead

Compare plans and find yours

Your clients. Not the booking site’s.

What	Humfrid	A guiding marketplace
Per day	No cut of your price (online payments: card fees + 1.5%)	Usually a cut of every trip
Deposits	Paid online when they book, to you	Often paid out after the trip
Your client list	Yours	Often stays with the site
Return trips	Booked straight with you	Through the site again
On Google	Your own website and web address	A listing next to other guides
Leaving	Cancel by text, anytime	Your reviews often stay behind

Questions? Answers.

I get clients through the resort and a guiding site. Can I keep them?

Yes, keep them as long as you like. Your website is where skiers land when they search your name or ask ChatGPT who guides the backcountry where they’re going. They book you directly with a deposit, and nobody takes a cut of that day.

I’m on the mountain all day. When would I update a website?

From the skin track, in one text. “Avalanche course full in January”, “hut trip dates for March”, a photo from today’s line with “put this up”. We make the change and reply when it’s live. There’s no app, no login and no computer.

Do I see my website before I pay?

You start your plan first. Then we build your website, ready in about 30 minutes, and nothing goes live until you’ve seen it and said yes. Change anything by text, and cancel any time with a text.

Do I own my website and my .com?

Yes. Your .com is registered in your name. If you ever leave, the address stays yours and we send you your website’s files.

Can I cancel?

Yes, any time, with a text. Pay monthly or yearly, and your plan ends at the end of the period you paid for.

Will you get me customers?

We make sure the people who look for what you do find you and can book: on Google, on Maps and when they ask ChatGPT. We also find the local groups and directories where your customers are, and write the posts. We can’t promise a number, and we’ll tell you what’s working every week.

Do you run ads?

No. We make sure the people who look you up choose you. If you run ads, your website is where they land, ready to book.

Is there a setup fee?

No. Your website is included in your monthly subscription.

What do you take on payments?

1.5% plus Stripe’s fee on payments made through your website. The money goes to your own Stripe account and on to your bank.

Can customers pay a deposit?

Yes. Take a deposit to hold the date, or the full price when they book. You decide whether a late cancellation keeps the deposit.

Can I keep my current domain?

Yes. We connect the address you already have. If you don’t have one, a new .com is included.

They’re planning the trip right now. Be the guide they book.

Open Messages to get started

By texting us you agree to our Terms and Privacy Policy.

On a computer? Scan with your phone’s camera to text us.