Build
$49/mo $41/mo
in monthly credit billed annually · $490/yr
1 person
For a product person getting started on their own.
Get started →Every product team's favorite agent.
Give Humfrid your goals. He works proactively alongside your team in Slack to reach them — from first idea to shipped product.
Humfrid keeps track of your goals.
A metric dropped on Tuesday.
Humfrid caught it.
Humfrid 10:42 AM
Activation's down 6% since Tuesday — traced it to the new 5-step signup. Want a leaner 3-step flow? I've drafted a new version.
Before anyone else did.
You'd already moved on to the next bet. Humfrid was still watching the last one.
Humfrid 9:15 AM Checkout v2 · day 9 Refunds▼ 3.0%
Conversionflat
9 days in, he told you exactly how checkout v2 actually landed.
You were quietly slipping behind your quarter's goal.
Q3 goal 8% behind
On pace for 78%
Humfrid noticed. And made a plan to get back on track.
Humfrid sharpens your thinking.
Humfrid noticed you have a 
discovery call with a customer this afternoon.
He gathered what you already know and drafted the questions to uncover what you don't.
Preparing discovery call 
Discovery call — interview guideBefore you even had to ask.
42 customer calls.
Humfrid listened to every one.
Meeting transcript+ 41 more documents
Now he helps you back up every decision with the exact customer quotes.
You were about to jump straight into building. Humfrid stopped you first.
Humfrid 11:58 AM
Let's take a step back — who is it for, what problem are we solving for them, and how will we know it worked?
Thank you, Humfrid.
Humfrid keeps everyone aligned.
You shipped a flow last week. Humfrid caught 
#growth planning the opposite.
Humfrid Mon 9:02 AM
Heads up — #growth is scoping a paywall on the flow you just made free. Worth a 5-min sync before it ships?
That could have gotten messy.
But it didn't.
Your engineer's coding agent needed the brief. It asked Humfrid directly in the editor via MCP.
> humfrid, let's pick up the next task.
● humfrid · here's your context
⎿ You're assigned to the sign-up redesign.
Feedback (40 customer calls) — onboarding's too long; users drop at step 3.
Metric to move — Activation, 62% today, aiming for 70%.
> got it — building the leaner flow.
So what ships is what you actually meant to build.
Most agents are endlessly capable, but opinion-free. Ask, and they produce. Humfrid arrives with a point of view about how product should work.
He tells real evidence from wishful thinking.
“Users want dashboards” isn't evidence. Two support tickets aren't a trend. Humfrid holds your ideas to the standard your best PM would — before you bet a quarter on them.
He connects everything to the goal.
Every opportunity, every spec, every metric traces back to an objective. If it doesn't ladder up, he'll ask why you're building it. Someone should.
He pushes back.
Weak evidence, contradicting decisions, a bet you already lost once — he says so. Politely, with data, in the DM. Agreeable agents are useless. Humfrid isn't agreeable. He's on your side.
You always know
what's on Humfrid's mind.
His memory is yours to see, edit and shape together with your team. Every answer is grounded in his memories, traceable to a source.
Learn more about Humfrid's memory →
Spend time on what matters.
Humfrid improves the quality of your thinking to keep you focused on the right bets and wins back the hours lost to status work by doing it for you.
Every bet, followed up
What shipped, what it moved, and why you launched it. You have it all.
Alignment without the meetings
Conflicts surface the moment they happen, so teams stop paying for them in rework.
Context in seconds, not months
Spend time on discovery and strategy instead of chasing answers.
FAQ
Answers about Humfrid.
What is Humfrid?
Humfrid is an agent that lives in Slack and works like a senior product ops person for your team. He keeps track of your goals, metrics, data and work, helps the team stay focused, and makes sure things move in the right direction. He's there to jump in with an answer in public channels, and available as a thinking partner in your DMs.
If you care about your team always being able to stay on top of things — without the stress that comes with it — you're in the right place.
How is Humfrid different from other AI tools?
Most AI tools optimize for output quantity — a faster draft, a summarized doc, a generated ticket. Humfrid is designed for output quality — helping you uncover why decisions were made, seeing dependencies before they become a problem, suggesting new opportunities you might overlook, and making sure everyone on the team shares the same picture.
While other tools require you to know what to ask for, Humfrid is built to surface what your team needs before they have to ask for it. He knows what great looks like and helps your team get better — just as if an experienced teammate joined your team.
Is Humfrid free?
It's free to sign up and try! Humfrid comes with free credits for you to get started. When you're out of free credits you can subscribe with plans starting at $49 USD.
I want Humfrid for my team, but our company has really strict AI policies — what do we do?
Our core belief is that your team's data belongs to you, not to us. We don't train on it, we don't sell it, and you can walk away with everything at any time. We're happy to bring the powers of Humfrid to your company to work with whatever security and AI policies you currently have in place.
How it works
Set an objective. Then reach it.
Add Humfrid to Slack and he starts working alongside your team to reach your objectives.
01
Add to Slack
Install Humfrid from the app directory. He is instantly available for anyone on your team in DMs and can be added to your channels, just like a colleague.
02
Share your goals
“Launch in the US.” “Churn below 3%.” That's the brief. Humfrid starts mapping the work to reach it and views everything he knows through this lens.
03
Ship with confidence and impact
Stay on top of everything without the stress. Think with the support of a sharp product colleague. Do your best work.
Remember why you got into product in the first place.
Humfrid is the friendly product agent that helps your team spend time on what matters.
Free to start · No credit card