Pricing

Know what to build next.

Research agents and senior product people answer your hardest product question, with real customer interviews and market research behind every line.

3-day sprint

$2,900

One product question, answered with evidence.

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One question, broken into testable hypotheses
Market, competitor and social research
Ranked opportunities and one clear recommendation
Every finding sourced
Evidence gaps named, with the data that would raise confidence next
Results accessible via MCP

10-day sprint

$7,900

The same question, tested with your customers.

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Everything in the 3-day sprint, plus:

5 interviews with your customers, transcripts included
Your product data analyzed against every hypothesis
A ready-to-build brief for every next step

30-day sprint

$39,000

Solve an objective, from goal to tested plan.

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Everything in the 10-day sprint, across a whole objective:

Your objective mapped into an opportunity tree
10 interviews across current and desired customers
Internal interviews to understand alignment with your goals and past decisions
A recommended order to build, with the evidence for each step
A senior product lead working alongside your team
60 days of Humfrid keeping the answers current

Something else in mind?

Ongoing research, several objectives, or several teams.

FAQ

Common questions.

What do you need from us?

A kickoff call to frame the question, and introductions to a few customers if you want them interviewed. That is about an hour of your team’s time, all at the start.

Do we have to add our own data?

Not for the 3-day sprint. It stands on its own research, and we tell you which numbers would make the answer sharper if you choose to share them. The 10-day and 30-day sprints include analysis of your product data against each hypothesis.

Why is it this fast?

Research agents do the legwork: desk research, interview transcription and coding, competitor and social research, with every finding tied to its source. Senior product people frame the question, review the evidence and sign off on the recommendation.

How do you handle GDPR and our users’ data?

We sign a DPA with EU Standard Contractual Clauses and tell you exactly where data is processed and stored. You approve how your users are contacted. Your data is never used to train AI models.

Make the right decision obvious.

Bring the question your team keeps debating. We’ll help you sharpen it on a 30-minute call.

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